8 comments

7 Paid Promotional Tactics You Should Test

I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing.

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February 22, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

If You Can’t Be The Source, Be The Resource

People used to come into my sandwich shop craving pizza. I could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted red pepper.

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February 18, 2011 Author Guest Author In Digital Marketing and PR
4 comments

Is Your Digital Marketing Program Balanced? Talking Vs. Doing

As someone who grew up using the web, specifically social channels (I was a message board and forum power user / community manager in the 90’s) I never really considered digital content creation “work.” It was just how our generation communicated.

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February 9, 2011 Author Adam Singer In Digital Marketing and PR
3 comments

If Nothing Else, Get Measurement Right

A lot of people do a really good job messing up web measurement. Yet measurement is actually the simple part about any digital marketing. Measuring is easy. Analysis, insight and creativity are the difficult parts.

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February 8, 2011 Author Adam Singer In Digital Marketing and PR
9 comments

You’re Not In PR Or Media, You’re In Both

Some media people might not like this concept and not all PR people will get it. But guess what – you’re no longer in PR or media. You are in both.

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February 1, 2011 Author Adam Singer In Digital Marketing and PR
9 comments

Organic Marketing…Inch By Inch

Organic digital marketing (social media, SEO) happens inch by inch. It is an ongoing process, one that requires you show up consistently. Without that, what possible momentum are you building?

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January 27, 2011 Author Adam Singer In Digital Marketing and PR