25 comments

Dear Cision: Manipulative Comments Are Neither SEO Or Social Media, They Are Spam

Well I’ve been on a tear lately sharing examples of bad marketing. It’s hard not to do this when people keep lobbing them at me. But blatant SEO / social media spam? From a major B2B company that should definitely know better? How can we not share?

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March 15, 2011 Author Adam Singer In Digital Marketing and PR
15 comments

Why Do Schools Suck At Marketing?

I was fortunate growing up as my parents sent me to a high quality high school: Pine Crest Preparatory School in Fort Lauderdale, Fla. It was not cheap, but they provide one of the top educations in the nation so worth attending for sure.

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March 14, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

Intersection Of Influence Visualized: Message Is Messenger

Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It’s creative (Jess3 always does a nice job) and shares a compelling story: the fact that the message is now the messenger.

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March 8, 2011 Author Adam Singer In Digital Marketing and PR
8 comments

An Introduction To How Digital Branding Campaigns Work

Today I’d like to debunk some of the frequent misconceptions new marketers have about branding campaigns. Specifically, I want to share how they can be profitable and even if the campaigns send traffic but zero direct sales that can actually be OK.

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March 3, 2011 Author Guest Author In Digital Marketing and PR
0 comments

You Never Fully Adopted The Web If You Don’t Have A Community

Jeremiah Owyang has a recent post where he makes the point that social business is like the internet in 1997. He’s spot on, but the post highlights something larger he didn’t say.

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February 28, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

Have You Embraced Being A Media Company? Really?

It’s not a new notion that every company is a media company, but it’s still a succinct way to describe the shift in communications the web has enabled. This isn’t a strategy, it’s simply the way the world is. Either embrace it or don’t.

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February 23, 2011 Author Adam Singer In Digital Marketing and PR