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Data Is Everyone’s Domain

Earlier this year I contributed a guest post at Copyblogger on the fact that copywriters need to understand data. Their editors had a little fun with my headline (they threw in the “get out of the business” bit) but they have a point. Copywriters who aren’t data driven may soon find demand for their skills fade.

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April 7, 2011 Author Adam Singer In Digital Marketing and PR
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Digital Marketing Is A Journey

If your company has not (fully) embraced the web yet and decided to do so today, it isn’t as simple as flicking a switch. Nor should it be. Digital marketing is a journey, one in which both team members and organizations should embark on rather than simply taking a “check the box” mentality.

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April 5, 2011 Author Adam Singer In Digital Marketing and PR
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The Top 20 Most Popular Future Buzz Posts Of All Time

Ideas on this blog have been viewed several million times by visitors globally. What has been the most popular? Today I thought it would be fun to share the 20 most viewed posts of all time on The Future Buzz. After all, you’re the ones sharing them (and thank you for that).

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April 4, 2011 Author Adam Singer In Digital Marketing and PR
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PR Needs To Shift From Reactive To Proactive

I’m convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice.

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March 31, 2011 Author Adam Singer In Digital Marketing and PR
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Social Media Is More Than Facebook And Twitter

A lot of marketers continue an unhealthy obsession with spending time purely in Facebook and Twitter. I see it again and again. And while Facebook and Twitter absolutely should have a place within a larger digital strategy, your marketing does not start and end with them. They’re outposts but not a hub.

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March 28, 2011 Author Adam Singer In Digital Marketing and PR
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Modern Marketers Need To Be Consistent

It’s an all too common complaint from marketing and PR professionals: how can we keep up with the demands of producing consistent content designed to achieve outcomes? Unfortunately if you’ve heard someone ask this question (in 2011!) they may already be beyond help.

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March 17, 2011 Author Adam Singer In Digital Marketing and PR