As much as I love the marketing industry, there are a few things about it that irk me. One of which is the notion of perceived rules: they are perceived because there are no real repercussions for breaking them other than perhaps pissing someone off (which might be a good thing).
Tweeting, at least in the context of events, is very much like chatting at a cocktail party. And while it’s popular for audiences at events to participate in real-time discussions on Twitter (whether a mechanism is provided or not) there are many presenters not really getting as much out of it as they could be.
From the CEO running a global corporation to the preteen hustling for loose change with a lemonade stand, anyone who has spent more than 10 minutes in the business world knows one thing for sure: nothing sells itself.
Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.
One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).