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Thoughts On Paid Brand Ambassadors

While recently enjoying breakfast at the Brickhouse Cafe in SoMa (definitely check it out if you live in San Francisco) I couldn’t help but notice a TV advertisement for a local interior design company specializing in porcelain.

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May 2, 2011 Author Adam Singer In Digital Marketing and PR
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Break Perceived Rules

As much as I love the marketing industry, there are a few things about it that irk me. One of which is the notion of perceived rules: they are perceived because there are no real repercussions for breaking them other than perhaps pissing someone off (which might be a good thing).

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April 28, 2011 Author Adam Singer In Digital Marketing and PR
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Five Dos and Don’ts For Activating Twitter With Events

Tweeting, at least in the context of events, is very much like chatting at a cocktail party. And while it’s popular for audiences at events to participate in real-time discussions on Twitter (whether a mechanism is provided or not) there are many presenters not really getting as much out of it as they could be.

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April 27, 2011 Author Guest Author In Digital Marketing and PR
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Even the Biggest Brands Need TLC to Avoid Going MIA

From the CEO running a global corporation to the preteen hustling for loose change with a lemonade stand, anyone who has spent more than 10 minutes in the business world knows one thing for sure: nothing sells itself.

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April 20, 2011 Author Guest Author In Digital Marketing and PR
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50 (More) Viral Images The Web Shared In 2011

Images continue to be the web’s most underrated content format. And if anything, in 2011 we’ve seen the pace of image sharing continue to increase. I’m a fan of images in particular because of how simple they are both to pass on and manipulate: basically encouraging an ongoing story through a culture of remix.

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April 18, 2011 Author Adam Singer In Digital Marketing and PR
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Twitter Experiment Results – Swapping Person To Brand

One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons).

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April 11, 2011 Author Adam Singer In Digital Marketing and PR