6 comments

Your Brand’s Facebook Updates: Still (Mostly) Ignored

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Previously we noted that your brand’s Facebook updates were pretty much ignored and poked a bit of fun at those who considered that a “shocker.”  Well, more research continues to prove what we’ve been arguing for ages.

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November 16, 2011 Author Adam Singer In Digital Marketing and PR
16 comments

Use Of Twitter (Or Any Social Platform) Is Not Black And White

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Mathew Ingram at GigaOm recently (re) shared some data from PEW Research Center, and added his own commentary on how media companies are still “doing it wrong” on Twitter.

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November 15, 2011 Author Adam Singer In Digital Marketing and PR
3 comments

Platform Agnostic Is Still The Smartest Web Strategy

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With the launch of Google+ pages for businesses I can tell many brands (and marketing professionals) had the same reaction: seriously, another channel to manage?

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November 10, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

Save Your Gut For Food: Embrace Data-Driven Decision Making

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My gut is good for digesting food, telling me when I’ve eaten too much, and groaning loudly when I’m about to get hungry. Never, despite efforts to the contrary, has it helped me pick stellar stocks, win a poker tournament, or find the perfect product-market fit.

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November 9, 2011 Author Guest Author In Digital Marketing and PR
5 comments

Social Media World Forum North America 2011: Review & Feedback

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This week, I was in New York attending the 2nd Social Media World Forum North America. I attend and speak at many marketing and technology industry events throughout the year and a majority of my experiences are great.

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November 3, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

The Art Of Inbound PR

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As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their brand.

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October 28, 2011 Author Adam Singer In Digital Marketing and PR