2005 called. They want their “internet marketing expert” posts back. The social web as a whole is clearly as susceptible to linkbait as it always was. We know this. But the reason this specific discussion spread so far is simple: there are more people here now who weren’t the first time and have no idea the thread is a repost.
Many continue an unhealthy obsession with influence. Except the web isn’t really about influence. It never was. The mere fact so many use influence as jargon of choice to define their web startups which tout ability to show “how important” someone is shows a lack of comprehension of the nature of web communities.
Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.
Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.
Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.