11 comments

The Notes You Don’t Play

2005 called. They want their “internet marketing expert” posts back. The social web as a whole is clearly as susceptible to linkbait as it always was. We know this. But the reason this specific discussion spread so far is simple: there are more people here now who weren’t the first time and have no idea the thread is a repost.

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June 8, 2011 Author Adam Singer In Digital Marketing and PR
17 comments

Don’t Influence, Connect And Build Trust

Many continue an unhealthy obsession with influence. Except the web isn’t really about influence. It never was. The mere fact so many use influence as jargon of choice to define their web startups which tout ability to show “how important” someone is shows a lack of comprehension of the nature of web communities.

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June 3, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

Kill The Campaign, Embrace Improvisation

Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.

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May 30, 2011 Author Adam Singer In Digital Marketing and PR
7 comments

What Digital Marketing And RTS Games Have In Common

Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.

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May 25, 2011 Author Adam Singer In Digital Marketing and PR
7 comments

Get Organized Around Content

How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.

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May 20, 2011 Author Adam Singer In Digital Marketing and PR
3 comments

If You Chase These 5 Things, You’re Doing It Wrong

Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.

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May 19, 2011 Author Adam Singer In Digital Marketing and PR