Viral Marketing 101 – Seeding Your Campaign
Popular bloggers, smart companies and even media have designs on creating and then seeding viral content. Seeding is part of the process – great content marketing itself is a myth.
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March 24, 2010
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Have Ideas You Want To Share With This Community?
Hey readers. Have ideas you want to share with this community? Some of you have asked over the years but I haven’t allowed it. Now you have your shot. I’ve allowed two other smart people to guest post in the last several months as a test and have been pleased with the results (and gotten positive feedback from the community). So I’m opening the same opportunity to you.
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Interview With Shutterstock CEO Jon Oringer
About one year ago, Shutterstock’s PR team pitched me to interview CEO Jon Oringer. At the time I wasn’t interested in interviewing their CEO as I didn’t have a relationship with the brand. However, their PR team knew how to pitch a blogger, even to the point of taking one of my ideas and implementing it.
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The Open Web Is Not Going Away
Mitch Joel and I don’t always see eye to eye. He thinks we need mass media and I disagree entirely. He also thinks print is sticking around, something I see having no relevance in tomorrow’s digital society.
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Architecting A Social Web Marketing And PR Strategy
This week, I’m in Las Vegas giving the opening presentation of MarTech at the LeadingRe Annual Conference and speaking on two other panels during the general sessions. They’ve prepared an exciting lineup of speakers – including Guy Kawasaki, Scott Murphy, and more.
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Tomorrow’s Marketing Skill Set
Arik Hanson recently shared some thoughts as to what tomorrow’s PR pro looks like. This got me thinking – what does tomorrow’s marketing pro look like? I started jotting down some notes, and this is the list I came up with:
