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Viral Marketing 101 – Seeding Your Campaign

Popular bloggers, smart companies and even media have designs on creating and then seeding viral content. Seeding is part of the process – great content marketing itself is a myth.

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March 24, 2010 Author Guest Author In Digital Marketing and PR
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Have Ideas You Want To Share With This Community?

Hey readers. Have ideas you want to share with this community? Some of you have asked over the years but I haven’t allowed it. Now you have your shot. I’ve allowed two other smart people to guest post in the last several months as a test and have been pleased with the results (and gotten positive feedback from the community). So I’m opening the same opportunity to you.

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March 18, 2010 Author Adam Singer In Digital Marketing and PR
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Interview With Shutterstock CEO Jon Oringer

About one year ago, Shutterstock’s PR team pitched me to interview CEO Jon Oringer. At the time I wasn’t interested in interviewing their CEO as I didn’t have a relationship with the brand. However, their PR team knew how to pitch a blogger, even to the point of taking one of my ideas and implementing it.

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March 17, 2010 Author Adam Singer In Digital Marketing and PR
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The Open Web Is Not Going Away

Mitch Joel and I don’t always see eye to eye. He thinks we need mass media and I disagree entirely. He also thinks print is sticking around, something I see having no relevance in tomorrow’s digital society.

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March 16, 2010 Author Adam Singer In Digital Marketing and PR
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Architecting A Social Web Marketing And PR Strategy

This week, I’m in Las Vegas giving the opening presentation of MarTech at the LeadingRe Annual Conference and speaking on two other panels during the general sessions. They’ve prepared an exciting lineup of speakers – including Guy Kawasaki, Scott Murphy, and more.

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March 8, 2010 Author Adam Singer In Digital Marketing and PR
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Tomorrow’s Marketing Skill Set

Arik Hanson recently shared some thoughts as to what tomorrow’s PR pro looks like. This got me thinking – what does tomorrow’s marketing pro look like? I started jotting down some notes, and this is the list I came up with:

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March 2, 2010 Author Adam Singer In Digital Marketing and PR