Digital Marketing And Social Media PR – The Future Buzz

There’s no such thing as a blanket answer in digital marketing and PR. Just because company X is doing something is not by itself a reason your company should too.

Kendall Winstanley, a North Hastings High School student in Bancroft Ontario asks:

I am a student in grade 12 who is interested in a career in public relations. I am planning on going to Durham College in the fall for PR. Currently, I am doing a report on public relations professionals and how social media is affecting how their job is performed. I read your blog and was hoping that you could give me some more insight into the topic, so I can fully understand it and give the correct information.

I’m nervous for book publishers. I’m not talking about the pricing of ebooks on the iPad or kindle. There’s a reason authors really like publishers other than the best-in-class editors and the advances. Authors adore it when someone else does the herculean task of selling their books.

This is a classic bit from From Kevin Kelly’s New Rules for the New Economy:

The prestandard phase is the most exciting. This period is marked by tremendous innovation, high hopes, and grand ambition. “Aha!” ideas flow readily. Since there are no experts, everyone can compete, and it seems as if everyone does.

Today I’m going to share a story of how not to handle the sales process. This post is not so much about my negative experience, but more of a lesson for your business.

I’ve attended, liveblogged and presented at a plethora of marketing and technology conferences in the last year. After attending enough, you start to notice common trends in questions, presentations and even personalities. One of the most common, recurring questions asked is: “what’s one thing I can do right now?” Or perhaps a variation, “What’s one thing I can start doing today?”