16 comments

A College Degree Is Hardly A Guarantee

The New York Times recently ran a story titled The Dwindling Power of a College Degree. This is news to me as someone not quite 30, but at one point, according to The Times, a college degree apparently provided a virtual lock on a well-paying job.

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November 28, 2011 Author Adam Singer In Digital Marketing and PR
12 comments

When Your Social Media Marketing Is A Facade

Nothing frustrates me more than poorly executed or disingenuous marketing and PR efforts. That’s one of the reasons I’m motivated to blog: I’m irrationally committed to seeing brands implement quality, useful marketing programs.

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November 21, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

Your Brand’s Facebook Updates: Still (Mostly) Ignored

Previously we noted that your brand’s Facebook updates were pretty much ignored and poked a bit of fun at those who considered that a “shocker.”  Well, more research continues to prove what we’ve been arguing for ages.

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November 16, 2011 Author Adam Singer In Digital Marketing and PR
16 comments

Use Of Twitter (Or Any Social Platform) Is Not Black And White

Mathew Ingram at GigaOm recently (re) shared some data from PEW Research Center, and added his own commentary on how media companies are still “doing it wrong” on Twitter.

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November 15, 2011 Author Adam Singer In Digital Marketing and PR
3 comments

Platform Agnostic Is Still The Smartest Web Strategy

With the launch of Google+ pages for businesses I can tell many brands (and marketing professionals) had the same reaction: seriously, another channel to manage?

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November 10, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

Save Your Gut For Food: Embrace Data-Driven Decision Making

My gut is good for digesting food, telling me when I’ve eaten too much, and groaning loudly when I’m about to get hungry. Never, despite efforts to the contrary, has it helped me pick stellar stocks, win a poker tournament, or find the perfect product-market fit.

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November 9, 2011 Author Guest Author In Digital Marketing and PR