7 comments

The App Fallacy

For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.

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December 28, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

6 Thought-Provoking Comments From The Community (Dec, 2011)

Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thought-provoking comments back to all readers as an ongoing series.

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December 26, 2011 Author Adam Singer In Digital Marketing and PR
6 comments

Content Formats Can’t Jump The Shark

There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics jumped the shark” as just one example:

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December 21, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

Learning From The Sports Industry Can Help You Win On Twitter

We sports fans all know how it is: Whether we’re celebrating a home run, yelling at a failed shot attempt at the net, or even arguing with the broadcaster, we are constantly talking to the teams and whoever surrounds them as if they can hear us. Well, guess what? Now they can, with the help of social tools.

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December 14, 2011 Author Guest Author In Digital Marketing and PR
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The Business Of Giving

Can companies boost their bottom lines by doing good during the holidays? Should they? Absolutely. And not just the big ones. Companies should not apologize for trying to create business value from the gift-giving or charitable giving they do.

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December 5, 2011 Author Guest Author In Digital Marketing and PR
13 comments

PR Will Own Content Creation, But Needs To Overcome Challenges

Here at The Future Buzz we have long since promoted the notion that every company is a media company. We’ve also asserted that in such a world, PR should lead.

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December 1, 2011 Author Adam Singer In Digital Marketing and PR