Digital Marketing And Social Media PR – The Future Buzz

Valeria Maltoni recently shared her thinking on why PR is misunderstood and misapplied. Her rationale makes sense and overall I agree with her thoughts. After the why, she lists a brief section on areas of opportunity. The areas she lists are (summarized):

You’ve likely seen the movie Inception by now, but even if you haven’t you’ve heard of the plot. That, in essence, it is possible to plant an idea in a person’s subconscious they would interpret as their own. In the movie this feat is accomplished through a group of thieves infiltrating their mark’s dream (or, more specifically dreams within dreams as noted in the infographic above).

Charlene Li wrote up a brief analysis of Bing’s integration of Facebook within search results. However, she gets quite a bit wrong in her post. I don’t have any problems with her relatively objective intro of what the integration is (for a much deeper analysis, check out Danny Sullivan’s post). It’s her section on “power shifts” I think is misguided.

Applications like Hulu, devices such as DVRs, and quick DVD launches of previous seasons enable you to timeshift TV content for viewing on your time. The idea of having to watch pre-recorded televised content on someone else’s timetable is a dated notion, at least to those who value their schedules. There are exceptions to this, in the case of Sports or awards shows which are far more socially-oriented and thus lend themselves to being watched in real-time.

HubSpot is a fast growing company and has some very smart people working for them such as Dan Zarrella (who I have interviewed) and Kipp Bodnar (who I recently liveblogged during a conference). Overall, I like them. With that said, despite having sharp team members, in their rush to produce content I think they sometimes suffer from a “more is more” mindset which can impact quality.

What concerns you more – that your team properly follows templates, formats and processes or they are passionate, express their creativity and results-driven? This is the difference between being a bureaucrat or a marketer. In digital marketing and PR – following templates, formats and processes is second tier to nurturing creativity and passion. Not sometimes, always.