8 comments

Help End Wikipedia Ignorance

Wikipedia has been called the most influential website in the world. When Wikipedia went “black” last month in protest along with others, it helped stop a Congressional effort to pass SOPA/PIPA dead in its tracks. It’s fair to say, Wikipedia is influential.

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February 14, 2012 Author Guest Author In Digital Marketing and PR
14 comments

How To Build An Influencer Marketing Strategy

So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.

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February 9, 2012 Author Guest Author In Digital Marketing and PR
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Get Content-Centric, Or Be Disrupted In Search And Social

My friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas.  But that’s not actually what I want to talk about today.

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February 2, 2012 Author Adam Singer In Digital Marketing and PR
5 comments

The Forgotten Value Of Archival Content

The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

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January 30, 2012 Author Adam Singer In Digital Marketing and PR
32 comments

With PR Pros Like This, Who Needs Amateurs?

Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

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January 17, 2012 Author Guest Author In Digital Marketing and PR
20 comments

12 Industry Leaders Share Advice For Marketers Just Starting Out

Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

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January 3, 2012 Author Adam Singer In Digital Marketing and PR