6 comments

Content Formats Can’t Jump The Shark

shark

There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics jumped the shark” as just one example:

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December 21, 2011 Author Adam Singer In Digital Marketing and PR
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Learning From The Sports Industry Can Help You Win On Twitter

sports-twitter

We sports fans all know how it is: Whether we’re celebrating a home run, yelling at a failed shot attempt at the net, or even arguing with the broadcaster, we are constantly talking to the teams and whoever surrounds them as if they can hear us. Well, guess what? Now they can, with the help of social tools.

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December 14, 2011 Author Guest Author In Digital Marketing and PR
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The Business Of Giving

giving

Can companies boost their bottom lines by doing good during the holidays? Should they? Absolutely. And not just the big ones. Companies should not apologize for trying to create business value from the gift-giving or charitable giving they do.

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December 5, 2011 Author Guest Author In Digital Marketing and PR
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PR Will Own Content Creation, But Needs To Overcome Challenges

challenge

Here at The Future Buzz we have long since promoted the notion that every company is a media company. We’ve also asserted that in such a world, PR should lead.

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December 1, 2011 Author Adam Singer In Digital Marketing and PR
16 comments

A College Degree Is Hardly A Guarantee

college-student

The New York Times recently ran a story titled The Dwindling Power of a College Degree. This is news to me as someone not quite 30, but at one point, according to The Times, a college degree apparently provided a virtual lock on a well-paying job.

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November 28, 2011 Author Adam Singer In Digital Marketing and PR
12 comments

When Your Social Media Marketing Is A Facade

blog title

Nothing frustrates me more than poorly executed or disingenuous marketing and PR efforts. That’s one of the reasons I’m motivated to blog: I’m irrationally committed to seeing brands implement quality, useful marketing programs.

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November 21, 2011 Author Adam Singer In Digital Marketing and PR