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Four Key Metric Groups For B2B Marketers

Today I thought I’d review four of types of metrics key to succeeding in the B2B marketing space that my most successful clients focused carefully on (and just a few sample metrics as a summary after each section).

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June 2, 2016 Author Adam Singer In Digital Marketing and PR
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The War On Media Relations

The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used  via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]

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April 25, 2016 Author Guest Author In Digital Marketing and PR
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Six Essential Steps To Present Data Persuasively

In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team.

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March 30, 2016 Author Adam Singer In Digital Marketing and PR
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Why Modern Copywriters Must Be Fluent In Analytics

The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.

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March 10, 2016 Author Adam Singer In Digital Marketing and PR
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Buzzwords Like Millennials Describing 20 Year Age Cohorts Are Bullshit

At some point in time, we decided to begin branding arbitrary age cohorts (and ranges!) with labels. Baby Boomers (18 year cohort) 1946 – 1964 (giving an age range between 51 and 70 as of 2016). Millennials (23 year cohort) 2004-1981 giving an age range of 12-35 for example.

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March 4, 2016 Author Adam Singer In Digital Marketing and PR
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The Future Buzz Most Popular Stories In 2015

We’re about to wrap up another year of writing at The Future Buzz and head into year 9 of this site. Some of you have been here from the beginning and it has been an amazing journey together sharing ideas here.

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January 1, 2016 Author Adam Singer In Digital Marketing and PR