Digital Marketing And Social Media PR – The Future Buzz

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

A Doonesbury comic strip is being withheld from some US newspapers due to the content within it. Except, Doonesbury (and his message) wins even if the strip isn’t run on dead trees.

If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and am passionate about the product).

A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms (the social web doesn’t happen in silos). Future Buzz readers already know how this works.

Wikipedia has been called the most influential website in the world. When Wikipedia went “black” last month in protest along with others, it helped stop a Congressional effort to pass SOPA/PIPA dead in its tracks. It’s fair to say, Wikipedia is influential.

So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.