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Some Still Think Interruption Marketing Works

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

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April 10, 2012 Author Adam Singer In Digital Marketing and PR
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Be A Measurement Early Adopter: Learn Marketing Attribution

Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.

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April 3, 2012 Author Adam Singer In Digital Marketing and PR
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Social Media Measurement Finally Comes Of Age

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fans or engagement with their communities.

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March 20, 2012 Author Adam Singer In Digital Marketing and PR
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Doonesbury Wins Even If His Comic Isn’t On Dead Trees

A Doonesbury comic strip is being withheld from some US newspapers due to the content within it. Except, Doonesbury (and his message) wins even if the strip isn’t run on dead trees.

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March 11, 2012 Author Adam Singer In Digital Marketing and PR
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Are You An Analytics Jedi, Apprentice Or Ostrich?

If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and am passionate about the product).

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March 5, 2012 Author Adam Singer In Digital Marketing and PR
9 comments

A Marketing Lesson From Cat Facts

A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms (the social web doesn’t happen in silos). Future Buzz readers already know how this works.

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February 21, 2012 Author Adam Singer In Digital Marketing and PR