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5 Ways The Best Digital Marketers Are Like MacGyver

Unless you slept through the 80′s and early 90′s you’ve heard of MacGyver – the resourceful agent for the fictional Phoenix Foundation in Los Angeles on the TV show of the same name. MacGyver was unlike secret agents in other television series and films because instead of relying on high-tech weapons and sophisticated tools, he relied on his brain and creative problem solving to outsmart enemies

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December 15, 2010 Author Adam Singer In Digital Marketing and PR
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How To Spot A Great Social Media Marketing Program

I’ve previously written posts on how to find and vet digital marketing talent as well as how to choose an online marketing or PR agency. Along those lines of thinking, today I was reading through my feeds and came across a post on how to spot a great SEO. Nick shares some smart thinking here:

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December 10, 2010 Author Adam Singer In Digital Marketing and PR
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Are Your Messages tl;dr?

As of late, Reddit has been my favorite online community.  It has a similar feeling to the forums I frequented in the late 90′s and early 00′s.  Which having contributed more than 20,000 posts as both community member and  moderator of music, tech and gaming boards growing up — I have a soft spot for.

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December 7, 2010 Author Adam Singer In Digital Marketing and PR
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How Digital Marketing Is Like Poker

As a lover of anything involving strategy, I’m naturally a poker fan.  I previously wrote how internet marketing is like chess and today I got to thinking how it’s also like poker.

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November 23, 2010 Author Adam Singer In Digital Marketing and PR
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300 Images Shared At The Future Buzz

Despite the fact that we live in a text-driven web and video continues to heat up, (more than 80% of US internet audiences view online video,  and YouTube’s fact sheet states 2 billion videos are being watched per day) images remain one of the core archetypes of viral content.

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November 22, 2010 Author Adam Singer In Digital Marketing and PR
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Likes Vs. Check-ins? Does It Matter?

Augie Ray over at Forrester Research shared a quick opinion piece this week about Facebook places devaluing likes.  Let’s go through his thoughts, as I’d like to reframe your thinking on the subject.  In essence — the two behaviors are different and I think seeing one as “devaluing” the other is the wrong viewpoint.

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November 12, 2010 Author Adam Singer In Digital Marketing and PR