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Help Shape The Future Of Mobile Marketing

In collaboration with ClickZ, our team at Google Analytics is currently conducting research and we’d love for you to be a part of it.

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June 6, 2012 Author Adam Singer In Digital Marketing and PR
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Balancing Moneyball And Creativity

The struggle to bring measurement discipline to marketing continues. This statistical Moneyball approach to marketing — all forms of communications — flies in the face of pop social media culture and its focus on conversations and creativity.

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May 31, 2012 Author Guest Author In Digital Marketing and PR
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7 Lessons Digital Marketers Can Learn from Martha Stewart

While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. She’s in an exclusive club: not too many people found a company and manage to take it public while staying CEO…

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May 10, 2012 Author Adam Singer In Digital Marketing and PR
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3 Creative Professionals Who Went Beyond The Resume

For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising individuals are using their creativity to stand out and get positions they want.

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May 9, 2012 Author Adam Singer In Digital Marketing and PR
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Be Curious, Not Dismissive

I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.

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April 30, 2012 Author Adam Singer In Digital Marketing and PR
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Lessons From Blogging Less

For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my favorite authors Mitch Joel: my love of writing and my love of sharing.

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April 18, 2012 Author Adam Singer In Digital Marketing and PR