5 comments

Prioritization: The Critical, Overlooked Skill Of The Digital Age

David Meerman Scott recently shared a smart insight: the marketing 100 is now the marketing 10,000. From one hundred things a year to ten thousand. Marketing has fundamentally shifted.

Read More

March 11, 2013 Author Adam Singer In Digital Marketing and PR
28 comments

Removing The Date From Your Posts Is A Terrible Idea

There is a strange trend I’ve noticed recently: some authors and media removing the dates from their posts. As an active participant on the social web since the 90s, this not only bothers me, it is two-steps backwards.

Read More

March 5, 2013 Author Adam Singer In Digital Marketing and PR
0 comments

Someone Please Remix This Ad Tech Ecosystem Visualization

I was reading an AdWeek link sent to me by a friend sharing IAB’s ad tech organization chart. I think not only is it a poor layout (ad tech vendors on the outside looking in) but the visualization itself is a a pretty terrible example of visual communication.

Read More

February 27, 2013 Author Adam Singer In Digital Marketing and PR
3 comments

Please Kill The ‘PR Isn’t Measurable’ Myth

Semil Shah recently shared a post on TechCrunch on the value of PR. Most of our readers here don’t need to be persuaded on this, so the post isn’t likely new territory for you. However one bit from the post deserves a response (emphasis mine):

Read More

February 25, 2013 Author Adam Singer In Digital Marketing and PR
0 comments

Everyone Finally Realizing Every Company Is A Media Company

We have been writing for years that every company is a media company. And yet while it’s been a painfully obvious truth for many of us, plenty of people are just now waking up to this reality.

Read More

February 20, 2013 Author Adam Singer In Digital Marketing and PR
2 comments

Timeshifting As The New Default

Timeshifting is the new default for how we consume content of all varieties. I’ve been thinking about how this has become standard in my own media habits. I can’t remember the last time – save for a few livestreamed tech industry events & the debates – I viewed media…

Read More

February 11, 2013 Author Adam Singer In Digital Marketing and PR