There’s an old adage in the news industry: “if it bleeds, it leads.” I’d like to propose a new one for the modern media landscape. Some brands and digital shops seem to think: if it trends, it blends.
I’ve previously shared the importance of learning marketing attribution and how that was your chance to be a measurement early adopter. And last year I shared how exited I was to launch a new set of social reports in Google Analytics.
Are you a marketer looking to receive a great return on investment for your campaigns? In today’s saturated online landscape, we’re constantly in search of new and useful ways to step above the noise and get the attention our company deserves.
Recently I answered some questions for my colleagues on the Life at Google team on what it’s like to be a product marketing manager for Google Analytics. You can check it out here. Yesterday I received an email from a recent graduate who had read the interview seeking guidance.
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.