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Just Because It Trends, Doesn’t Mean It Should Blend

There’s an old adage in the news industry: “if it bleeds, it leads.” I’d like to propose a new one for the modern media landscape. Some brands and digital shops seem to think: if it trends, it blends.

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July 22, 2013 Author Adam Singer In Digital Marketing and PR
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Join Us For An Upcoming Webinar On Social Attribution

I’ve previously shared the importance of learning marketing attribution and how that was your chance to be a measurement early adopter. And last year I shared how exited I was to launch a new set of social reports in Google Analytics.

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July 9, 2013 Author Adam Singer In Digital Marketing and PR
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Behavioral Targeting 101: An Intro For Those Who Are New

Are you a marketer looking to receive a great return on investment for your campaigns? In today’s saturated online landscape, we’re constantly in search of new and useful ways to step above the noise and get the attention our company deserves.

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July 8, 2013 Author Guest Author In Digital Marketing and PR
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Reader Question: How Do I Start A Career In Digital Marketing?

Recently I answered some questions for my colleagues on the Life at Google team on what it’s like to be a product marketing manager for Google Analytics. You can check it out here. Yesterday I received an email from a recent graduate who had read the interview seeking guidance.

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June 26, 2013 Author Adam Singer In Digital Marketing and PR
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It’s Not About Content, It’s About Passion

In 2008 I shared a post outlining the (not so) secret of the social web: passion. It’s one of the reasons most marketers still don’t understand how to build a community or create stuff that passes the “so what” test of digital content.

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June 19, 2013 Author Adam Singer In Digital Marketing and PR
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Getting Visual: Your Secret Weapon For Storytelling & Persuasion

In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.

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June 4, 2013 Author Adam Singer In Digital Marketing and PR