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Nostalgia

Remember these old Apples? Of course you do. In fact, if you’re anything like me, looking at this image makes you nostalgic for the past. I learned to type on an Apple II years ago as well as used it to play educational and just-for-fun games. It doesn’t seem like so long ago and actually [...]

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June 11, 2008 Author Adam Singer In Branding, Digital Marketing and PR
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A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company

Case study of Joffrey’s Java Beta Test Joffrey’s Coffee & Tea Company had a desire for a web campaign with international results and millions of impressions on the Web. Their goals were to drive traffic to their site, increase buzz and branding in social media and the blogosphere and create a promotion which played into [...]

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June 3, 2008 Author Adam Singer In Branding, Digital Marketing and PR, The Social Web, Tips For Marketing To Bloggers
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On Creating A Unique Consumer Experience: What You Can Learn From IKEA

I only needed a new workstation… Saturday I made my first trip ever to IKEA, with a specific, single item in mind: a workstation for my new apartment. I learned quite fast, however, that IKEA is not a place to go for a quick purchase. They have created a unique consumer experience at their physical [...]

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May 4, 2008 Author Adam Singer In Branding
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