Digital Marketing And Social Media PR – The Future Buzz

While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, founder, and executive. She’s in an exclusive club: not too many people found a company and manage to take it public while staying CEO…

For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising individuals are using their creativity to stand out and get positions they want.

I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national brand that is a household name was reticent to participate in social.

For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my favorite authors Mitch Joel: my love of writing and my love of sharing.

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are true.

Together with Econsultancy, our team at Google Analytics has released some research entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here.