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Using Reaction Gifs In Blog Posts Makes You Look Ridiculous

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Dear everyone who wasn’t using the social web in the 90s / early 00s: guess what we did back then? Used gifs as part of responses to threads on forums and boards.

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March 31, 2014 Author Adam Singer In Digital Marketing and PR
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Writing About Tech Is Amazing …If You Love Tech

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There’s an unfortunate story sharing the “confessions” of a tech journalist here. Except none of these are “confessions,” as in the kind everyone on both sides of the table (PR people and media pros) doesn’t already know about. Not. A. Single. One.

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March 18, 2014 Author Adam Singer In Digital Marketing and PR
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Good Brands Are Fulfilled Promises

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Branding has become a paradox in the sense that it’s no longer a concept developed by a company and communicated to the world. Perhaps it never has been, but now, more than ever, people – customers, employees, partners and industry voices – have incredible power to impact brands.

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March 13, 2014 Author Guest Author In Digital Marketing and PR
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Giving Away Long Form Content Instead Of Self-Publishing = Clueless

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Even more platforms are opening up to allow anyone to publish longer-form content beyond shorter status updates. LinkedIn is the latest example. Medium earlier this year is another. And although Medium is minimal and beautiful, none of these platforms are actually innovative or solve problems that haven’t been solved in the past.

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March 6, 2014 Author Adam Singer In Digital Marketing and PR
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If You’re Bored With Blogging, You Shouldn’t Have Started A Blog

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Dave Winer thinks people are “bored with blogging.” As a note, I’m a huge fan of Dave’s thoughts and have been reading his site, Scripting News, for as long as I can remember.

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February 25, 2014 Author Adam Singer In Digital Marketing and PR
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CVS Stops Selling Cigarettes: Great PR? Yes. Courageous? Hardly.

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Recently the news broke that CVS would discontinue selling cigarettes. I was surprised, like most people and clicked through my CNN alert to read the news with interest. The basics of the announcement are this, as reported on CNN.com:

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February 11, 2014 Author Guest Author In Digital Marketing and PR