My friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas. But that’s not actually what I want to talk about today.
The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.
Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.
Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.
For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.
Stay at the edge
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The Open Web (Still) Isn’t Going Away http://t.co/4GBIhDoT 6 Feb 2012 at 4:05 PM
Thanks @SBoSM for including us in today's newsletter! If you don't subscribe to SmartBrief sign up here: https://t.co/MEOILjrZ (very useful) 3 Feb 2012 at 5:42 PM
RT @mattgratt Advice for New Marketers from some heavy hitters - http://t.co/AJVME5TE 2 Feb 2012 at 11:50 PM
Get Content-Centric, Or Be Disrupted In Search And Social http://t.co/XclYhDs4 2 Feb 2012 at 4:21 PM
Ashley: Adam, this is a great article. As a...
andrew: Read this via RSS, will share via social,...
nichole: Thank you for this fantastic article Adam. I...
Trace Cohen: I agree with Gini that while every company...
The Future Buzz is a digital marketing and social media blog run by communications professional Adam Singer and updated by the entire site’s community of contributors.
This blog will help you become successful in spreading buzz online for whatever you’re doing on or off the web. Readers are inspired to think creatively about leveraging the web for their business, art or clients. Subscribe and stay up to date with the latest trends, insights and strategies.
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February 2, 2012
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