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Five Steps To Report Marketing Results Like A Boss

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If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss.

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July 25, 2016 Author Adam Singer In Digital Marketing and PR
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Guns And PR

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I’m not going to repeat the exact details of what happened on June 14 2016. They were horrifying. 49 people innocent people died because a man who was previously on the terrorist watchlist was able to purchase a weapon.

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June 21, 2016 Author Guest Author In Digital Marketing and PR
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Four Key Metric Groups For B2B Marketers

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Today I thought I’d review four of types of metrics key to succeeding in the B2B marketing space that my most successful clients focused carefully on (and just a few sample metrics as a summary after each section).

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June 2, 2016 Author Adam Singer In Digital Marketing and PR
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The War On Media Relations

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The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used  via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]

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April 25, 2016 Author Guest Author In Digital Marketing and PR
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Six Essential Steps To Present Data Persuasively

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In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team.

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March 30, 2016 Author Adam Singer In Digital Marketing and PR
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Why Modern Copywriters Must Be Fluent In Analytics

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The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.

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March 10, 2016 Author Adam Singer In Digital Marketing and PR