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Guns And PR

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I’m not going to repeat the exact details of what happened on June 14 2016. They were horrifying. 49 people innocent people died because a man who was previously on the terrorist watchlist was able to purchase a weapon.

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June 21, 2016 Author Guest Author In Digital Marketing and PR
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Four Key Metric Groups For B2B Marketers

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Today I thought I’d review four of types of metrics key to succeeding in the B2B marketing space that my most successful clients focused carefully on (and just a few sample metrics as a summary after each section).

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June 2, 2016 Author Adam Singer In Digital Marketing and PR
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The War On Media Relations

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The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used  via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]

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April 25, 2016 Author Guest Author In Digital Marketing and PR
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Six Essential Steps To Present Data Persuasively

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In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team.

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March 30, 2016 Author Adam Singer In Digital Marketing and PR
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Why Modern Copywriters Must Be Fluent In Analytics

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The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.

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March 10, 2016 Author Adam Singer In Digital Marketing and PR
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Buzzwords Like Millennials Describing 20 Year Age Cohorts Are Bullshit

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At some point in time, we decided to begin branding arbitrary age cohorts (and ranges!) with labels. Baby Boomers (18 year cohort) 1946 – 1964 (giving an age range between 51 and 70 as of 2016). Millennials (23 year cohort) 2004-1981 giving an age range of 12-35 for example.

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March 4, 2016 Author Adam Singer In Digital Marketing and PR