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The War On Media Relations

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The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used  via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]

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April 25, 2016 Author Guest Author In Digital Marketing and PR
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Six Essential Steps To Present Data Persuasively

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In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team.

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March 30, 2016 Author Adam Singer In Digital Marketing and PR
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Why Modern Copywriters Must Be Fluent In Analytics

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The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.

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March 10, 2016 Author Adam Singer In Digital Marketing and PR
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Buzzwords Like Millennials Describing 20 Year Age Cohorts Are Bullshit

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At some point in time, we decided to begin branding arbitrary age cohorts (and ranges!) with labels. Baby Boomers (18 year cohort) 1946 – 1964 (giving an age range between 51 and 70 as of 2016). Millennials (23 year cohort) 2004-1981 giving an age range of 12-35 for example.

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March 4, 2016 Author Adam Singer In Digital Marketing and PR
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The Future Buzz Most Popular Stories In 2015

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We’re about to wrap up another year of writing at The Future Buzz and head into year 9 of this site. Some of you have been here from the beginning and it has been an amazing journey together sharing ideas here.

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January 1, 2016 Author Adam Singer In Digital Marketing and PR
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5 Analytics Books To Make You Smarter

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Most of us in the digital marketing and analytics industry live online. With that, we tend to spend much of our time learning about new tools, reading case studies and sharing blog posts that are short form. And on computer screens.

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October 14, 2015 Author Adam Singer In Digital Marketing and PR