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Deadliest Catch & How To Win As A Content Marketing Greenhorn

crab-on-ice

Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.

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December 2, 2014 Author Guest Author In Digital Marketing and PR
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Why Virgin America Is (By Far) The Best US Airline

virgin

As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc.

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November 16, 2014 Author Adam Singer In Digital Marketing and PR, Investing
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3 Key Metrics Groups for Publishers to Measure & Questions They Answer

feed-subscribers

In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics…

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October 30, 2014 Author Adam Singer In Digital Marketing and PR
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Dear McDonald’s: No One Wants To See How The Sausage Is Made

Screen Shot 2014-10-13 at 1.14.20 PM

I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is essentially created in a laboratory / factory.

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October 13, 2014 Author Adam Singer In Digital Marketing and PR
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How Audio Branding Simplifies A Brand’s Communications

mixer

One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.

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September 11, 2014 Author Guest Author In Digital Marketing and PR
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Who Actually Still Watches TV? The Old

tv

One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.

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September 8, 2014 Author Adam Singer In Digital Marketing and PR