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An Brief Intro To CLV (And Why You Should Measure It)

CLV

While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.

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May 18, 2015 Author Adam Singer In Digital Marketing and PR
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How a Brand Can Use Influencers to Target a New Niche

shutterstock-influence

What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software?

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March 30, 2015 Author Guest Author In Digital Marketing and PR
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Digital Analytics Best Practices For Agencies [Video/Presentation]

feed-subscribers

Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro. Reporting digital marketing success as part of […]

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March 20, 2015 Author Adam Singer In Digital Marketing and PR
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4 Steps to Measuring What Matters Most

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While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this.

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February 10, 2015 Author Adam Singer In Digital Marketing and PR
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3 Tools To Ensure Your Analytics Implementation Is Setup Right

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In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other.

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January 5, 2015 Author Adam Singer In Digital Marketing and PR
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Deadliest Catch & How To Win As A Content Marketing Greenhorn

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Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.

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December 2, 2014 Author Guest Author In Digital Marketing and PR