6 comments

Get Content-Centric, Or Be Disrupted In Search And Social

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My friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas.  But that’s not actually what I want to talk about today.

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February 2, 2012 Author Adam Singer In Digital Marketing and PR
5 comments

The Forgotten Value Of Archival Content

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The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web communities work.

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January 30, 2012 Author Adam Singer In Digital Marketing and PR
30 comments

With PR Pros Like This, Who Needs Amateurs?

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Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

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January 17, 2012 Author Guest Author In Digital Marketing and PR
17 comments

12 Industry Leaders Share Advice For Marketers Starting Out In 2012

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Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective and with a lot of opinion.

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January 3, 2012 Author Adam Singer In Digital Marketing and PR
7 comments

The App Fallacy

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For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, they flirt from trend to trend hoping the next will be their savior.

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December 28, 2011 Author Adam Singer In Digital Marketing and PR
2 comments

6 Thought-Provoking Comments From The Community (Dec, 2011)

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Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thought-provoking comments back to all readers as an ongoing series.

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December 26, 2011 Author Adam Singer In Digital Marketing and PR