If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss.
The following is a guest post by Future Buzz community member Ed Zitron, founder of EZPR. Image used via Flickr creative commons license 2.0 When I got into PR in 2008, I fell into a world that had made up its own mystique so powerful that before my first day I had literally no clear […]
In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team.
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too.