0 comments

Six Measurement Practices PR Pros Can Borrow From Marketers

Measurement

Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation…

Read More

August 20, 2014 Author Guest Author In Digital Marketing and PR
0 comments

Today’s Chinese Customer: Living at the Speed of Light

Shanghai

Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.

Read More

August 19, 2014 Author Guest Author In Digital Marketing and PR
0 comments

A New PR Resource For Search Visibility & Measurement

airpr

In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.

Read More

July 30, 2014 Author Guest Author In Digital Marketing and PR
0 comments

Initial Data (And Common Sense) Is In: MJ Legalization = Positive

mj-sign

Despite some people who have either a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.

Read More

June 30, 2014 Author Adam Singer In Digital Marketing and PR
4 comments

Digital Agencies: Include Analytics Access In Your Agreements

agreement

I’ve been on several speaking circuits this year (thus why I’ve been posting less than usual lately) but finally back in the office and settling into a more normal routine.

Read More

June 18, 2014 Author Adam Singer In Digital Marketing and PR
10 comments

Televisions (TVs) Are Quaint & Obsolete: They’re Just Screens

Screen Shot 2014-04-28 at 11.30.01 AM

I have been making the case that cable TV has been obsolete for a long time. The notion of a dumb pipe is over / has already been disrupted and it is arrogant of an industry that you need to view content on their timetable when it is easily made available on-demand.

Read More

April 28, 2014 Author Adam Singer In Digital Marketing and PR