The Future Buzz Most Popular Stories In 2015


We’re about to wrap up another year of writing at The Future Buzz and head into year 9 of this site. Some of you have been here from the beginning and it has been an amazing journey together sharing ideas here.

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January 1, 2016 Author Adam Singer In Digital Marketing and PR

5 Analytics Books To Make You Smarter


Most of us in the digital marketing and analytics industry live online. With that, we tend to spend much of our time learning about new tools, reading case studies and sharing blog posts that are short form. And on computer screens.

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October 14, 2015 Author Adam Singer In Digital Marketing and PR

An Brief Intro To CLV (And Why You Should Measure It)


While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.

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May 18, 2015 Author Adam Singer In Digital Marketing and PR

How a Brand Can Use Influencers to Target a New Niche


What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software?

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March 30, 2015 Author Guest Author In Digital Marketing and PR

Digital Analytics Best Practices For Agencies [Video/Presentation]


Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro. Reporting digital marketing success as part of […]

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March 20, 2015 Author Adam Singer In Digital Marketing and PR
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4 Steps to Measuring What Matters Most

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While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this.

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February 10, 2015 Author Adam Singer In Digital Marketing and PR