0 comments

3 Key Metrics Groups for Publishers to Measure & Questions They Answer

feed-subscribers

In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics…

Read More

October 30, 2014 Author Adam Singer In Digital Marketing and PR
0 comments

Dear McDonald’s: No One Wants To See How The Sausage Is Made

Screen Shot 2014-10-13 at 1.14.20 PM

I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is essentially created in a laboratory / factory.

Read More

October 13, 2014 Author Adam Singer In Digital Marketing and PR
1 comment

How Audio Branding Simplifies A Brand’s Communications

mixer

One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.

Read More

September 11, 2014 Author Guest Author In Digital Marketing and PR
6 comments

Who Actually Still Watches TV? The Old

tv

One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some.

Read More

September 8, 2014 Author Adam Singer In Digital Marketing and PR
2 comments

Six Measurement Practices PR Pros Can Borrow From Marketers

Measurement

Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation…

Read More

August 20, 2014 Author Guest Author In Digital Marketing and PR
0 comments

Today’s Chinese Customer: Living at the Speed of Light

Shanghai

Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.

Read More

August 19, 2014 Author Guest Author In Digital Marketing and PR