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You Don’t Need A “Growth Hacker,” Just A Data-Driven Marketer

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a reinventing or coopting of a practice that is already well-served by existing practitioners.

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February 27, 2017 Author Adam Singer In Digital Marketing and PR
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Video Discussion with Adam & UF Professor Lisa Buyer on Analytics

I know readers here are a really busy group, but after 9 years of blogging consistently, then not publishing for several months some of you may have wondered what happened. Rest assured I’m fine and have no plans to stop sharing my ideas here.

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February 10, 2017 Author Adam Singer In Digital Marketing and PR
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How New Analysts Can Take Their Skills To The Next Level

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.

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October 6, 2016 Author Adam Singer In Digital Marketing and PR
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Five Steps To Report Marketing Results Like A Boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss.

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July 25, 2016 Author Adam Singer In Digital Marketing and PR
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Guns And PR

I’m not going to repeat the exact details of what happened on June 14 2016. They were horrifying. 49 people innocent people died because a man who was previously on the terrorist watchlist was able to purchase a weapon.

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June 21, 2016 Author Guest Author In Digital Marketing and PR
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Four Key Metric Groups For B2B Marketers

Today I thought I’d review four of types of metrics key to succeeding in the B2B marketing space that my most successful clients focused carefully on (and just a few sample metrics as a summary after each section).

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June 2, 2016 Author Adam Singer In Digital Marketing and PR