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Digital Analytics Best Practices For Agencies [Video/Presentation]

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Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro. Reporting digital marketing success as part of […]

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March 20, 2015 Author Adam Singer In Digital Marketing and PR
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4 Steps to Measuring What Matters Most

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While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this.

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February 10, 2015 Author Adam Singer In Digital Marketing and PR
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3 Tools To Ensure Your Analytics Implementation Is Setup Right

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In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other.

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January 5, 2015 Author Adam Singer In Digital Marketing and PR
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Deadliest Catch & How To Win As A Content Marketing Greenhorn

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Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.

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December 2, 2014 Author Guest Author In Digital Marketing and PR
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Why Virgin America Is (By Far) The Best US Airline

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As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc.

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November 16, 2014 Author Adam Singer In Digital Marketing and PR, Investing
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3 Key Metrics Groups for Publishers to Measure & Questions They Answer

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In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics…

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October 30, 2014 Author Adam Singer In Digital Marketing and PR