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4 Steps to Measuring What Matters Most

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While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this.

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February 10, 2015 Author Adam Singer In Digital Marketing and PR
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3 Tools To Ensure Your Analytics Implementation Is Setup Right

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In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other.

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January 5, 2015 Author Adam Singer In Digital Marketing and PR
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Deadliest Catch & How To Win As A Content Marketing Greenhorn

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Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.

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December 2, 2014 Author Guest Author In Digital Marketing and PR
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Why Virgin America Is (By Far) The Best US Airline

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As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc.

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November 16, 2014 Author Adam Singer In Digital Marketing and PR, Investing
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3 Key Metrics Groups for Publishers to Measure & Questions They Answer

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In a previous column, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics…

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October 30, 2014 Author Adam Singer In Digital Marketing and PR
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Dear McDonald’s: No One Wants To See How The Sausage Is Made

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I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is essentially created in a laboratory / factory.

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October 13, 2014 Author Adam Singer In Digital Marketing and PR