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Sharing Research Into Mobile Marketing & Measurement in 2013

Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.

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November 13, 2012 Author Adam Singer In links, quick bits
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Check Out My New Monthly Column At ClickZ

I’ve been blogging a bit less here these days — as I’ve been heads-down with my team at Google Analytics launching new products, producing and speaking at events, growing and educating a massive analytics community and a whole lot more.

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November 9, 2012 Author Adam Singer In links, quick bits
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Trashy Reality TV Invades Silicon Valley

Of course reality TV is going to be trashy. The two go together: shallow, uninspired content for the people that consume it. If you haven’t already heard, Randi Zuckerberg has worked with Bravo to produce a reality TV show about Silicon Valley.

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November 6, 2012 Author Adam Singer In links, quick bits
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You Are What You Share

A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.

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October 12, 2012 Author Adam Singer In links, quick bits
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Simplicity With Data Visualization Is Still Best

NPR has a few graphs breaking down the 47% of people who don’t pay income tax (which many people have been discussing due to a comment from Mitt Romney). But who are the 47%? This simple pie chart breaks things down clearly:

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September 19, 2012 Author Adam Singer In links, quick bits
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Understanding Cross-Platform Consumer Behavior

My colleagues at Google recently published some unmissable research on understanding consumer behavior in a multi-screen world. I thought worth sharing with you as it’s critical to understand how users interact across devices and platforms.

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September 7, 2012 Author Adam Singer In links, quick bits