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Analytics Insights To Inform Your Marketing

trends

One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.

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December 12, 2014 Author Adam Singer In links, quick bits
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Useful Link: Measurement Guide From Google

journey

We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion.

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November 7, 2014 Author Adam Singer In links, quick bits
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Gawker Story Bashing Stubble Flies In The Face Of Actual Data

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Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.

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October 22, 2014 Author Adam Singer In links, quick bits
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More Data Proves Our Thesis On Soda Being The New Cigarettes

soda

Although this isn’t a health blog, I like to cover all types of future trends and make predictions on them. One such trend I’ve written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is killing you.

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October 21, 2014 Author Adam Singer In links, quick bits
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Even Cable TV Providers Realize TV Is Over

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Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to the past.

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October 2, 2014 Author Adam Singer In links, quick bits
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You Should Avoid All Types Of Sugars (Natural & Artificial)

sugar

Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post…

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September 22, 2014 Author Adam Singer In links, quick bits
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