Digital Marketing And Social Media PR – The Future Buzz

Failure is always an option, a phrase popularized by Adam Savage from MythBusters, is a powerful ideology all of us should embrace. It runs counter to the old saying by buttoned-down military commanders, managers, football coaches and other commonly associated power figures that failure is not an option.

To those who love their jobs: purpose and passion trump profit as a motivator to produce great work. This is something I’ve been conscious of long before I started working for others. I noted this while in university – grades never motivated me nearly as much as if I viewed the subject matter as purposeful and the professor as passionate.

Many reading this may not know it, but in my free time I am an electronic music artist. A lot of people I meet have trouble believing I keep a blog, write music and work for one of the top marketing firms globally, but I do all of those things. No, I don’t have time for TV. I frequently sacrifice my social life. I’m usually working on one of my projects in free time. But I wouldn’t give any of it up and I’m irrationally committed to all my interests.

Eric Friedman (analyst at Union Square Ventures) and I have been having a great dialog offline the past few weeks. We’ve been discussing the idea that throughout life, you need to be on an accelerated learning curve. I’ve been thinking about this and realized why it’s such a great idea: it’s the opposite of how most people live.

While working on a new track for my next album (you can download my previous works free) I had one of those meta-cognitive moments that struck me. Enough that I stopped working on the song, saved my work and fired up WordPress to write it down.

Nearly all problems are overcome by taking a fearless approach. If you consider what’s stopping you from achieving your goals with marketing, business, art, even your personal life, the largest inhibitor to success is most likely fear.