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If Your Study Is This Obvious, It’s A Waste Of Time

obvious-math

The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).

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May 16, 2013 Author Adam Singer In Data Spin
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We (Still) Don’t Need Digital Measurement Standards

Screen Shot 2013-01-08 at 10.05.44 AM

I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.

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January 8, 2013 Author Adam Singer In Data Spin
19 comments

Obsessed With Your Klout Score? You’re Doing It Wrong

drew-carey1

All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.

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June 21, 2011 Author Adam Singer In Data Spin
11 comments

More People Confused About Social Media “Addiction”

We’ve already written about the absurdly false notion of social media addiction. The posts written here have even been echoed by university publications. It’s a label almost always thrown about by those who have no business speaking about addiction, while credible authorities on psychology don’t actually endorse this.

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May 3, 2011 Author Adam Singer In Data Spin
6 comments

More Examples Of Data Spin – Social Networking Addiction

I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media Examiner. They are media outlets and are supposed to frame industry content in a sensationalistic way. To them, it’s not about accuracy or authority, it’s about pageviews and ReTweets – and you can’t blame them, it’s their business model.

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June 29, 2010 Author Adam Singer In Data Spin