The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it doesn’t actually help anyone (or your reputation).
I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.
All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway.
We’ve already written about the absurdly false notion of social media addiction. The posts written here have even been echoed by university publications. It’s a label almost always thrown about by those who have no business speaking about addiction, while credible authorities on psychology don’t actually endorse this.
I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media Examiner. They are media outlets and are supposed to frame industry content in a sensationalistic way. To them, it’s not about accuracy or authority, it’s about pageviews and ReTweets – and you can’t blame them, it’s their business model.