Digital Marketing And Social Media PR – The Future Buzz

At Online Marketing blog, I explained why subscribers are a vital element of your site’s growth strategy. The reasons listed in that post include:

The embrace of content marketing by businesses and marketing agencies has exploded. Already most professionals and companies that seek to be found have blogs, the ultimate content marketing tool.

Yet most get content marketing or pull marketing (in its purist form) dead wrong and are destined for perpetual obscurity.

Developing popular content once in awhile is one thing, but how do you keep your blog as a whole in demand?

There isn’t a single winning answer – there are many strategies and methods which can be effective. Regardless of the path you choose, keeping your blog content in demand is vital to keep your community growing itself organically over time.

As the pace of content being added to the web increases, the value of aggregating the best of it goes up. If you’re a content producer of any variety, researching, collecting and then putting together the best material you can find is huge, especially if you’ve got an eye for top content in your niche.

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy.

You’ll notice that unlike most bloggers, I don’t regularly write stand-alone link posts to external blogs at The Future Buzz. Instead, for most posts I incorporate a “related links” section at the bottom, (with three links to related posts here and three links to related posts around the web) in essence making every post a link post. I’ve been doing this for quite some time, and have noticed a few of my readers even adopted the same strategy on their own sites.

Let me preface this by stating that I really do like Chris Brogan – I link to him frequently, share his posts across social media, and am a fan of what he does. But, if the blogosphere is great at one thing – it is bringing all sides to something, which I’d like to spend a minute doing.

Chris wrote a post yesterday titled: Spread Your Wings- Get More Retweet Action Today. I’m not sure why this rubbed me the wrong way, maybe it is because I think it is a better strategy to make good content that isn’t tailored to a specific platform than try and design something for one network.

After reading through his post/comments and thinking about how much has been written on Twitter-specific strategies as of late, I have a few points I’d like to remind everyone: