The Future Buzz

Adam Singer on new media, marketing, PR and creating buzz on the web

Entries for the ‘Branding’ Category

Organic Traffic Building: The Only Way To Grow A Sustainable Web Brand

Yes, Digg is awesome. I know, I’ve had my content reach page 1 several times and send me 10,000+ absolutely unique visitors in one day.

But, unfortunately here’s the truth: Digg and other social media sites are not overnight king-makers of your brand on the web.

Sure, social media is fantastic for bringing your brand to the attention of a huge community of people and spreading your ideas. But, if your goal is to build a sustainable web brand for influence or monetization purposes you cannot rely on social media alone to build your traffic and hits.

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The Rise of Personal Branding

Are you a leader or a follower?

A huge trend across the spectrum of professional industries is personal branding.

Thanks mostly in part to blogs and social media, there exists an exciting new landscape to easily see who the all-stars are in every field.

Simply handing someone a resume is already dated. If you’re a professional and think a strong resume and great references will win you a high level position in the future, think again.

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Using an Internet Meme for Fun and Profit: Lolcats and I Can Has Cheezburger (Case Study)

Did you LOL yet?
Obvious part out of the way: Lolcats are a hugely popular internet meme. If you’re unfamiliar with what an Lolcat is, well it’s actually quite simple. The meme involves combining a photo of a cat with some quirky text to create a humorous image (I included a few in my 50 Viral Images article).

Here’s just one recent Lolcat photo:
Sample LOL Cat
There are an immeasurable number of Lolcat images floating around the web across platforms. If you Google lolcat, you’ll get more than a million results.

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Nostalgia

Remember these old Apples? Of course you do. In fact, if you’re anything like me, looking at this image makes you nostalgic for the past.

I learned to type on an Apple II years ago as well as used it to play educational and just-for-fun games. It doesn’t seem like so […]

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A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company

I normally don’t blog about clients I work on at the firm I’m employed with (Pierson Grant Public Relations) for two reasons: the first of which is I don’t want to sound biased, and the second of which is permission. Bloggers in many industries can write all about what they did that day […]

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On Creating A Unique Consumer Experience: What You Can Learn From IKEA

I only needed a new workstation…
Saturday I made my first trip ever to IKEA, with a specific, single item in mind: a workstation for my new apartment. I learned quite fast, however, that IKEA is not a place to go for a quick purchase. They have created a unique consumer experience at […]

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