Digital Marketing And Social Media PR – The Future Buzz

Wikipedia has been called the most influential website in the world. When Wikipedia went “black” last month in protest along with others, it helped stop a Congressional effort to pass SOPA/PIPA dead in its tracks. It’s fair to say, Wikipedia is influential.

So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.

An IPO is not just one of the most important marketing events in a company’s history. It’s also one of the biggest tests of a company’s ability to orchestrate and manage communications, internally and externally.

Chris Abraham recently published a case study on the “art of writing the perfect blogger pitch.” There’s a lot to like here. For one, the time and thought Chris and his team devote to this esoterica are rare. For another, spilling your trade secrets takes guts.

Procrastination isn’t laziness, lack of discipline, lack of willpower, etc.: it’s disempowerment. Disempowerment means you aren’t missing anything, but lacking access to that which you have.

In the past year, social media was the vehicle that drove several high-profile careers off a cliff. The common thread in all of these social media meltdowns is that the “person” took the wheel and the “professional” took the back seat.