Digital Marketing | Social Media | Online PR – The Future Buzz

Just some of my professional wins include

• Creating viral web campaigns and applications which engaged thousands of bloggers and millions of readers with nearly 100% positive reactions.
• Placing clients repeatedly on Technorati Top 100 blogs and national news outlets.
• Helping national, high-visibility companies continue to tell their story to their world.
• Helping small businesses break through and gain equal footing with creative use of web communications tools.
• Creating Facebook and other platform-specific pages which have grown to 100,000+ subscribers with zero dollars spent on advertising.
• Building web properties from scratch with growth from 0 to more than 50,000 unique VPM.
• Repeated success with social media PR/marketing campaigns which resulted in hundreds of organic links to client web properties.
• Successful consulting and education for executives at national companies on using social media and getting the most out of the web for their business.
• Helping achieve 3 years of consecutive monetary growth to a local non-profit’s premier fund raising event through increased visibility.

Career

June 2009 – Present

Account Manager at TopRank Online Marketing in Minneapolis, MN where I provide social media, SEO and digital marketing strategy for clients.

January 2006 – May 2009:

Director of Digital Strategy at Pierson Grant Public Relations in Fort Lauderdale, Fla. where I developed creative web marketing and PR and campaigns, consulted on web design/SEO strategy, built relationships with bloggers/social media power users, grew online communities, worked with national online media outlets and helped clients create buzz and make the right moves on the web. Here is a sample of my campaigns with Pierson Grant which was a hit.

Additionally, I forged strong working relationships with many journalists, bloggers and web influencers; I managed Google AdWords campaigns; analyzed web analytics; and implemented affiliate marketing programs.  Finally, I created detailed internal insights for clients on their brand and industry across web communications platforms, along with actionable recommendations to push their marketing to the next level.

Awards

• 2009 National Clarion Award Winner – Best Online Marketing Campaign
• Gold Coast PR Council’s 2009 Bernays Award “Best Branding Campaign“

More about me

In addition to keeping this marketing blog, I:

• Compose electronic music.
• Build custom computer systems from scratch for various purposes (graphic design, audio production, gaming, etc.)
• Am passionate with anything IT, adept at networking, great with audio/video setups and at home with pretty much all technology.
• Am a fan and independent student of sociology, psychology and philosophy and read countless books, studies and blogs about these subjects in my free time.
• Have personally contributed well over 10,000 threads, replies and posts to blogs, discussion boards, wikis and social networks across the web.
• Have been online daily for the past 12 years, doing IT work the past 10 years, a music producer the last 8 years, and a published writer / blogger for 5 years (visit my other blog).
• Am adept with Photoshop, Ableton Live, Wordpress, Sound Forge, at home with all creative content producing software, web apps and office apps.
• Am fluent in working with developers to produce successful web apps.

Education

I graduated from the University of Florida with a bachelor’s degree in hospitality management in 2005 with an outside concentration in marketing – but my true passion and focus has always been the internet, which I have studied, observed and participated in more than anything else.

Other fun facts:

• My picture is in Seth Godin’s latest book, Tribes.
• I am 27 years old.
• I read more than 300 blogs each week.
• I used to DJ in college and have played opening sets for some big name, global electronic music artists such as James Zabiela, Oscar G and Boyd Westerman.
• My best time for running 3 miles was 17 minutes, 45 seconds.

See more of what others are saying about The Future Buzz here and here. Feel free to contact me with any questions, comments or just to say hi.
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Disclosures:

• Images/videos are provided for this blog (with clear attribution) by Shutterstock, Flickr and additional sources – however I receive no monetary compensation from any of them.