The Slow, Inevitable Death Of Cable TV
I have long predicted the demise of cable TV (the dumb pipe). With services like Netflix, Amazon Instant, Google Play and more there is absolutely no reason to view content on someone else’s timetable.
It’s also arrogant of anyone to think their content is so important or special users should have to watch at a specific time on a specific device or screen. Timeshifting is the new default and content should be available on whatever device a user prefers. Not via some archaic set of arbitrary rules because someone “says so.” The technology exists so that control is in the hands of users.
More than that, cable providers have long provided awful customer service, ignored / lied to the market, held people hostage and clung to dated technology and trends that support their (
ever-weakening already lost) grasp on content.
So it was cool to see Quartz publish a visual showing the rise of streaming and the demise of cable:
Really as I stated in the above linked timeshifting post, the dumb pipe is already over. Sports fans seem to be the single holdout, but eventually when their industry catches up and realizes the power they have to go direct to consumer in a more user-friendly way (that can be streamed live or timeshifted on a user’s device of choice) the tide will really start to turn.
As someone who hasn’t had cable in 6+ years and embraced digital content streams it’s impossible for me to imagine going back. Once people open their eyes, it’s game over for the previous gen cable providers.
And no one should feel bad at the death of traditional cable providers: they’ve treated their customers and the market terribly and content quality has continued to slip. If anything we should work to speed its demise: at this point, a dumb pipe of content you do not control is awful technology.