Celebrating 1 Year As An Analytics Columnist At ClickZ


One of my favorite aspects in my role on the Google Analytics team is providing users guidance for how to get the most out of the product (and how to become a better marketer overall). This is important as data is everyone’s domain and also a huge growth opportunity for those who want to specialize.

To help our industry, in addition to this blog I started writing a contributed column at ClickZ more than one year ago. I typically haven’t x-posted here as I share these stories via Twitter and Google+, but thought it would be worth sharing a wrap-up of my posts over the last year to explore what you might find useful:


As a note, the entire staff at ClickZ is fantastic to work with, friendly and produces top notch content (both online and at in-person events). The site as a whole should be among your daily reads if you’re in marketing, PR or at any brand / startup interested in improving your digital IQ.