3 Useful (And Creative) Analytics Resources To Check Out
I love when people produce useful, creative resources to help digital marketing practitioners. Bonus points when they do so on a product I market by day (Google Analytics). So I wanted to share a few of the more creative ones I’ve seen recently.
1. Periodic Table of Google Analytics
Google Analytics Certified Partner Jeff Sauer over at Three Deep Marketing has created an awesome play on the periodic table of elements with his analytics interpretation. Check out the full post on his blog. I especially like that he offered this in multiple formats (PDF, infographic and interactive graphic). If you’re going to do something similar for your niche this is a great example to follow. If you’re putting a lot of work into content, always repurpose across formats in addition to channels. You’ve already put in the hard work, this is one of those last mile efforts.
2. An Introduction to Google Analytics for E-commerce
Thomas Holmes has put together a wonderful (and free) introductory guide to Google Analytics for e-commerce. While advanced users are already aces at using analytics for e-commerce, it is an area many new users are still sharpening their skills in. Nab the guide on Thomas’ site – it’s visually quite good and the content will get you up to speed quickly on just how easy it is to use Google Analytics for your e-commerce site.
3. The Small Business Guide to Google Analytics
This is a simple and effective idea created by the team at Simply Business. They really just aggregated a bunch of content others had already created in a useful way. Check it out here. If you want to see just how successful this tactic was, just glance at the social KPIs next to the content on the site. The Simply Business team understands the strategy outlined by one of our previous guest bloggers, Andrew Hanelly: if you can’t be the source, be the resource.
Anyway, I hope you’ll check these out not just to learn more about analytics but also get inspired for ideas of content in your own category. Creating this type of content is not just useful and helps your organic marketing KPIs, it gets attention from the brands involved. As I manage social for Google Analytics, I’ve already shared all of these assets with our communities reaching millions of analytics users. If you align your marketing with the goals of other brands you’re always going to win, it’s in their interest to help you.