Sharing Research Into Mobile Marketing & Measurement in 2013

November 13, 2012

Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.

For example, following are some of the top mobile app metrics marketers are interested in measuring:

Head over to our post on the Analytics blog and check out the rest of the data.

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Comments

Mary Killelea replied | Nov 16, 2012 (1 comment)
Wow there’s more waiting for us next year!
Nick Stamoulis replied | Nov 20, 2012 (30 comments)
Having a mobile friendly website should be a top concern for businesses going into 2013. The number of people browsing on a mobile device continues to go up at drastic rate. Mobile browsing will top desktop browsing soon.

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