Sharing Research Into Mobile Marketing & Measurement in 2013
Our team at Google Analytics recently conducted some research in tandem with ClickZ. The results should be useful context for your 2013 planning, be interesting for conferences / presentations / blog posts, and serve as interesting insight into where mobile is headed.
For example, following are some of the top mobile app metrics marketers are interested in measuring:
Head over to our post on the Analytics blog and check out the rest of the data.