Social Measurement Webinar With HootSuite & Google Analytics
A few months ago, I shared the news with you of the new social reports in Google Analytics. Since then, millions of users have dove into the reports and used them to refine their marketing initiatives and show social ROI.
Our team has been conducting ongoing training, providing resources and working to help the industry become better at measuring social. So it’s exciting that we’re teaming up with HootSuite to present a Webinar on social metrics that add up.
Some of the items I’ll be going through include:
- The impact of social media on your brand’s bottom line.
- How you can make better marketing decisions using Google Analytics social reports.
- How social media can actually influence all of your other marketing.
- Plus – get a peek into how social marketing on Google+ can improve search click-thru rates. (This is valuable info that most marketers don’t know yet!)