Comments on: 3 Examples Of Effective Brand Journalism

By: Tim Leinhart

Tim Leinhart — Fri, 24 Aug 2012 16:35:18 +0000

Thanks for this article. I work for a small company and often our biggest challenge is time. We want to start doing more content marketing/brand journalism in the near future. I really like Patagonia’s blog.

By: Susan Chang

Susan Chang — Mon, 20 Aug 2012 15:54:37 +0000

Hi Kyle – you’re absolutely right. I don’t offer any campaign results as I don’t have access to this type of info. The word “effectiveness” referred mostly to the way in which these brands designed/organized their websites to distribute information, and the fact that they are pushing out content on a regular basis (which is a lot of time, one of the biggest obstacles to getting a brand journalism program off the ground). Once the Cisco video series is over, I’d love to write a follow-up article where I can go into the results of the campaign.

By: Kyle Monson

Kyle Monson — Sat, 18 Aug 2012 18:40:01 +0000

As a content strategist, it scares me to see that headline above this article, because it means we might be defining “effectiveness” as something other than “achieving campaign goals,” and you don’t offer any evidence that these campaigns do (or don’t do) that.

By: Adam Singer

Adam Singer — Fri, 17 Aug 2012 19:10:03 +0000

Thanks for contributing a post Susan. I’d say one example I really like is Eloqua – their blog at http://blog.eloqua.com run by Jesse Noyes and Joe Chernov is one of the better examples out there. So is Marketo’s blog: http://blog.marketo.com run by Maria Pergolino and team. (disclosure: I previously spent time consulting for both of them while on the agency-side).