Measure Your Mobile App With Google Analytics

An obvious trend in the way we share ideas, collaborate and play is mobile. Mobile fluency is a skill that is a requirement for every marketer as well as developer and entrepreneur. And a large part of that, is of course measurement — a meta skill for everyone in tech.

Just like the rapid expansion of websites and web apps years ago (which continues) the number of mobile applications continue to grow, with more than 600,000 apps on Google Play, and 500,000 in iOS.

Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, measurement tools are becoming core to creating and marketing apps. The researched being worked on with ClickZ which is now being analyzed really reinforces this.

That’s why today the Google Analytics team is announcing a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps.

To see more about the specific reports, visit the blog post on the Google Analytics Blog and also sign up for the beta whitelist.

Also, if you are attending Google I/O, be sure to drop by the Google Analytics session “Measuring the End-to-End Value of Your App” (from 11:30AM – 12:30PM today, June 29) where our lead engineers will tell you more about Mobile App Analytics and some other exciting things being worked on.

[Adam is Product Marketing Manager at Google Analytics]