Comments on: Oreo Is Brilliant, More Companies Should Follow Suit

By: SteelToad

SteelToad — Thu, 19 Jul 2012 19:02:23 +0000

What’s wrong with our society when random people will send you hate mail just because you’re willing to say ‘ I dont hate the people you hate ‘

By: Bre Fowler

Bre Fowler — Thu, 19 Jul 2012 16:56:40 +0000

Amen to that! I LOVED their Pride ad! From a marketing perspective, it’s genius. And from a consumer perspective, a brand that is willing to take a risk and declare their support for equality gains a massive amount of respect and support in return from me.

By: Siddhi Panchal

Siddhi Panchal — Thu, 19 Jul 2012 10:56:13 +0000

Yup I saw what a buzz Oreo created in the market, it was in news for a long time. Maybe this is what we call creative advertising.

By: Evgenia Grinblo

Evgenia Grinblo — Wed, 18 Jul 2012 15:29:05 +0000

Your title is brilliant – couldn’t agree more! :)

By: Benjamin Cook

Benjamin Cook — Thu, 05 Jul 2012 22:27:22 +0000

The question that I have is whether this is a net positive for Oreo in terms of brand lift. After all there certainly are people on both sides of this issue. While those in favor of gay rights may be more supportive of Oreo and buy more cookies, the flip side to this are all the detractors that have given negative feedback on the social web. Some people take issue with brands being too political. I suppose Oreo did the math to determine that it would ultimately increase profits. If this is the case it brings into question the genuineness of Oreo’s messaging.