Comments on: Some Still Think Interruption Marketing Works

By: Leah Morris

Leah Morris — Mon, 30 Apr 2012 04:08:47 +0000

So do I. I only click on online advertising, by accident.

By: Paul Allen

Paul Allen — Mon, 23 Apr 2012 13:08:23 +0000

Incidentally I guess what I’m talking about is viral marketing, although from general experience viral is often something that happens by accident, rather than by strategic marketing.

By: Paul Allen

Paul Allen — Mon, 23 Apr 2012 13:05:38 +0000

Hello. Very much agree that interruption marketing (nice terminology, hadn’t heard that phrase before) is very much that – an interruption; something that in the physical sense is generally pretty rude and annoying unless it’s either an emergency or terribly important (and a flashing ad for the latest gizmo isn’t generally an emergency!)

As mentioned savvy mktg people are well behind this already, but I’m personally very interested in the ongoing evolution of consumer generated marketing – people utilising their own technologies in their own way to share a message that they personally believe in.

That message may well result in a sale of a product or service, but I’d be more willing to check something out that has been put my way by someone I know and trust (albeit in a digital environment) and who genuinely thinks there’s a reason why I, personally, might benefit from it.

Any particular examples of this being done really well I’d love to hear about them.

By: Nick Stamoulis

Nick Stamoulis — Thu, 12 Apr 2012 14:22:40 +0000

Instead of starting a conversation with consumers, it’s better to join the conversation they are already having. On the web, create great content that will establish trust over time. If consumers seek you out, and not the other way around, they will be more likely to use your product.

By: Emma Geraln

Emma Geraln — Wed, 11 Apr 2012 06:24:04 +0000

I’m one of those ‘consumers’… I don’t work in advertising.

I hardly ever click on online advertising, all those ads on facebook look like scams for the most part, the rest of the web I just tune them out. TV advertising I try to ignore, occasionally one gets my interest because it’s clever, but that has no relation to my actually being interested in a product. If I actually like a specific show we tend to pause it when I want a break so we can skip ads.

All this said, I find out about new products, I’m interested and engaged with new ideas. Some of these adverts filter through but mostly it’s about social media for me.