Comments on: The Forgotten Value Of Archival Content

By: Adam Singer

Adam Singer — Tue, 31 Jan 2012 17:11:43 +0000

Thanks for dropping by David — hope things are well. Definitely wasn’t saying that it was an “either or” proposition. It’s both :)

By: andrew

andrew — Tue, 31 Jan 2012 15:09:35 +0000

Likewise, I don’t think Adam’s making that point, either. He’s talking about the value of archival content because most other people ignore it (because it’s kind of boring).

That said, between the two of you, we’ve got in covered.

By: David Meerman Scott

David Meerman Scott — Tue, 31 Jan 2012 11:56:08 +0000

I’ve never said that real-time is an either / or proposition. It is not the only way, of course, as you have pointed out.

However, marketing has never been real-time until recently. It is new. Therefore few people actually do it which is why I talk it up.

By: Adam Singer

Adam Singer — Mon, 30 Jan 2012 18:13:30 +0000

Thanks for stopping by Jesse — hope your week is off to a great start.

By: Jesse Noyes

Jesse Noyes — Mon, 30 Jan 2012 16:07:13 +0000

Great advice, Adam. Real-time is sexy, but people rarely think about how one article can be evergreen. (I imagine it’s hard to pack out a session at a conference with the title “Optimizing Your Used Content.”)

Thanks for the reminder!

Jesse
@noyesjesse