Comments on: It Is No Longer OK To Proclaim Social Media As New

By: More Web Site Traffic Guide

More Web Site Traffic Guide — Thu, 12 Jan 2012 02:58:54 +0000

I agree with you, social media is not new. But to some marketers using social media in marketing their products and services is still anew concept to them. They found the trend of social media full of nonsense talks and never even grasp the business advantages it offers. It is no secret that a lot of marketers still fail to update their posts and tweets and if they ever did no interaction between followers is implemented. Thanks for the post!

By: The DragonSearch Online Marketing Manual

The DragonSearch Online Marketing Manual — Tue, 10 Jan 2012 15:04:31 +0000

Hello Adam,
You are correct here. Social Media is not new. We feel the issue, as Catherine Lockey points out, is that there are late adopters and this makes it new to them. What is in some ways new, is an age where almost every person has a computer or technological device linking to the web in their homes. Technology has changed so rapidly within the last decade that some people just do not know how to keep up. We can only hope, people will realize the advantages of social media, especially in relation to businesses, and learn the usefulness of the different platforms. You really make some excellent points here. Thank you for posting this!

By: Catherine Lockey

Catherine Lockey — Sat, 07 Jan 2012 19:06:48 +0000

Well, you know late adopters are still out there Adam and THEY think it’s new. (I’m surrounded by them here – it’s so distressing!) I see late adopters doing limited research while looking for a quick fix. Of course snake oil sales scum just love it ’round these parts! The quote you chose from New Rules for the New Economy gives me hope – thanks.

By: George F. Snell III

George F. Snell III — Fri, 06 Jan 2012 18:36:08 +0000

But social media is new, Adam. Especially when it is compared to other marketing channels: newspapers and magazines, TV, radio and direct mail. While the internet has been around for decades the average person didn’t have access or use it as part of their personal and professional lives until the mid-1990s at the earliest.

And the idea of marketing on platforms like Facebook and Twitter are less than 5 years old – and the possibilities and potential are still evolving. Social media marketing is still in its nascent stages – so of course it is new.

Besides that fact, adoption rates are always staggered. You may be an early adopter, but most people are not. So social media is very new to a lot of people, including marketers. Many brands are still jumping over internal hurtles erected by legal and regulatory departments to even launch a YouTube channel or create an interactive app.

There are also entire countries that haven’t been able to experience the possibilities of the internet and social media because of government restrictions or a lack of technology. So to those populations, social media is even newer.

So categorize me as shameful because I believe that social media is new to many people and brands.

By: Samantha

Samantha — Fri, 06 Jan 2012 16:37:23 +0000

Well, as marketers, it is no surprise that we will snap a fresh and different term onto a traditional idea. While ‘new’ is not the correct term, it amazes me how many marketers, bloggers, journalists, etc still fumble with facebook, fail to update twitter, and seem ‘new’ to social media themselves-these are the people that still consider it a new venture. Not necessarily because it is as a whole, but because unfortunately it still is to them.