Comments on: The App Fallacy http://thefuturebuzz.com/2011/12/28/the-app-fallacy/?utm_source=rss&utm_medium=rss&utm_campaign=the-app-fallacy Adam Singer on digital marketing and online PR Thu, 23 May 2013 16:38:52 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: FromThisSeat.comhttp://thefuturebuzz.com/2011/12/28/the-app-fallacy/#comment-36487 FromThisSeat.com Tue, 03 Jan 2012 23:51:48 +0000 http://thefuturebuzz.com/?p=11898#comment-36487 There are a lot of app companies out there that offer profit sharing simply because many people with ideas cannot afford to have an app developed. I’m sure the developer always gets the upper hand in terms of profits.

]]> By: Thom Mitchellhttp://thefuturebuzz.com/2011/12/28/the-app-fallacy/#comment-36473 Thom Mitchell Tue, 03 Jan 2012 13:33:23 +0000 http://thefuturebuzz.com/?p=11898#comment-36473 Apps were a bandaid to fix websites not optimized for Mobile. Fix the root cause and not the sympton and you future proof your ability to reach your target audience.

]]> By: San Diego Marketinghttp://thefuturebuzz.com/2011/12/28/the-app-fallacy/#comment-36471 San Diego Marketing Tue, 03 Jan 2012 01:48:30 +0000 http://thefuturebuzz.com/?p=11898#comment-36471 Brands should really reflect on what a service or a new feature can bring to them before they attempt to start investing time and money on it. After great deliberation, then it would be far easier to execute it and the results will be at least favorable.

]]> By: Matthttp://thefuturebuzz.com/2011/12/28/the-app-fallacy/#comment-36442 Matt Fri, 30 Dec 2011 13:56:44 +0000 http://thefuturebuzz.com/?p=11898#comment-36442 Great article, I hate the kind of customer who comes at me and says they need an app but can’t answer the question as to why they need the app.

]]> By: Brad Smithhttp://thefuturebuzz.com/2011/12/28/the-app-fallacy/#comment-36426 Brad Smith Thu, 29 Dec 2011 15:14:35 +0000 http://thefuturebuzz.com/?p=11898#comment-36426 Great insight, Adam – couldn’t agree more. Unless you’re an e-commerce, or “mobile first”, I can’ t think of one business app I’ve used that’s really worth it. Even 37 Signals decided not to create for each mobile platform.

Most companies should simply focus on a mobile friendly version (like you said), and then try to utilize mobile’s other distribution advantages like location + social.

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