Comments on: Your Brand’s Facebook Updates: Still (Mostly) Ignored

By: Shaina (SOL REPUBLIC)

Shaina (SOL REPUBLIC) — Mon, 21 Nov 2011 23:47:17 +0000

I agree. Having a cohesive plan that is aligned across all SM channels is step 1. Facebook is less than reliable, especially for pages, because of algorithms that kick in after 3-4 posts/day and decrease visibility. I’m just smitten with Google+ right now…and that’s my 2 cents.

By: Dawn Noufer

Dawn Noufer — Mon, 21 Nov 2011 23:01:21 +0000

A hard dose of reality but good to hear. This information is especially valuable since it’s from such an experienced perspective (what I would do for a 6-figure Facebook fan page!) I find myself clicking on every hyperlink in your post.

By: janwong

janwong — Sun, 20 Nov 2011 15:45:21 +0000

I too am a believer of having a central hub with multiple traffic sources such as Facebook, Twitter, YouTube and etc linked to it. This does not only do what you’ve described, but it is also to keep your brand safe. Relying solely on Facebook basically means that you’re putting your business at risk since you won’t have full control over it and you’ll be doomed if it ever close down.

By: Scott Bartell

Scott Bartell — Fri, 18 Nov 2011 15:44:58 +0000

I’d like to see each category’s (by amount of fans) top and bottom performers in terms of CTR. This way it would be (kind of) easier to see if it’s the platform (Facebook), the message (do people actually want to see what the pages are sending), or the quality of followers (are the brand’s followers actually interested in the brand and their message?).

By: Kristine Putt

Kristine Putt — Thu, 17 Nov 2011 00:50:44 +0000

I only have a FB fan page to – as you say – “protect my brand.” But in terms of using to draw brand commitment or awareness? Never. There are much better sources. FB, imho, is best for personal socialization and I perceive its audience to be made up of not much more than a “graduated” crowd of previous MySpace users.