The Art Of Inbound PR
As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their brand.
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October 28, 2011
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4 Fictional Robots You Want On Your Marketing Team
Naturally, I’m a fan of robots. And as fictional robots and marketing are both favorite subjects of mine, I was recently pondering how I’d like to combine them.
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Networking Vs. Leading
Are you merely networking or are you leading? There’s a big difference: and it seems like far too many stop short at networking, while a select few companies and people choose to take the next step and lead.
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5 Thought-Provoking Comments From The Community (Oct, 2011)
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Lots Of Traffic, Little Revenue? 5 Ideas To Turn Visitors Into Buyers
When you first started your digital marketing program, perhaps your goal was to drive a lot of organic traffic to your site. Now you’ve finally done it, congratulations.
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Your PR Team Isn’t Tracking These Metrics …But They Should Be
Web analytics are still almost completely ignored or misunderstood by (most) public relations professionals. If you have a PR firm, I’d love to hear what data they report, and better yet, how they’re using it to make decisions.
