5 Thought Provoking Comments From The Community (Aug, 2011)

What makes this community interesting? Your participation here, of course. You’ll notice the comments section of The Future Buzz goes beyond simply being bot-free. We even go as far as stopping those just here to hawk their wares from spamming us with junk.

This is all in our relentless pursuit to ensure your discussions are of high quality.

With that said, the comments and feedback you leave continues to be amazing and I’d like to continue sharing selections of our community’s thinking with everyone.

Following are 5 more recent, thought provoking comments from Future Buzz subscribers worth reading:

From Andrew Hanelly on Everyone Needs To Get To Conversion:

People seem to spend an inordinate amount of time tracking activity in the wide part of the funnel (ok, sue me, I still use the funnel analogy – I think it still works) and very little time at the narrow part.

What’s funny about this is:

1. If you have a lot of activity at the wide part of the funnel but don’t get anyone through the narrow part, what you do at the wide part doesn’t matter.

2. If you have a lot of activity at the narrow part of the funnel but aren’t sure what’s going on at the wide part, who cares, really?

From Chris Drinkut on Kill The Campaign, Embrace Improvisation

Not sure I’m ready to fully ditch the campaign talk, but I will grant you kudos for brining to surface another needed mental revolution.

I’ve heard it mentioned as, “living in the stream” and the long (or on-going) idea as opposed to the Big idea of yesterday’s ad world. Getting (useful and sustained) attention in the time of streams and information overload is something I think a number of us are still trying to sort through.

From Nicole DeRuiter on Shortest Path To Social Success: Hire Smart People

I completely agree with the idea of hiring smart people who will reflect well on your company, I do. But, don’t we think it’s important to also recognize, as people who are highly active online and have the opportunity to call others out on their bad behavior, that we all have a bad day on occasion and that we all say or do things we may regret later?

Having employees who use our luggage tags or wear our t-shirts notwithstanding, I think we all have to remember to cut people some slack. We’re just people and everyone will screw up at some point or another, whether it’s by being a bit cranky or by not thinking quite long enough about the implications of a particular word or phrase or action. I vote for “hire smart people and remember we’re all just human, too”.

From Matt Baron on Best Buy Learns The Streisand Effect Is Very Real

Someone should send a C & D letter to Best Buy’s legal counsel. Is there a Department of Common Sense over there? The David vs Goliath analogy is so obvious, as is the inanity of Best Buy’s response. I can’t help but chuckle, too, at their repeated use of “slovenly” to describe the blue-shirted employee. That word belongs somewhere in the early-1970s, methinks.

From Gini Dietrich on Obsessed With Your Klout Score? You’re Doing It Wrong

The thing that is scary about Klout is SO MANY companies think it’s the way to measure influence. To Danny’s point, it says I’m influential about drugs and army. Whaaa?? But people are looking for an easy way to understand online influence and, rather than jump into the fray and test out certain things themselves, which takes time and patience and more time, they hope things like Klout will give them an easy way out.

Except that Subway can send me a $10 gift card because I have a high Klout score, but (other than spend it), I’m not going to help them move the needle or raise their awareness.

So what’s the point?

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