Comments on: Social And Your Team: Don’t Burn Bridges

By: SOL REPUBLIC

SOL REPUBLIC — Mon, 10 Oct 2011 22:26:26 +0000

Being from a new company, I definitely see why social media policies are really important. Everyone has their own style and etiquette for the internet. As a company, it is entirely important to set parameters and rules, especially in the virtual world, where information travels at light-speed.
Thanks for the great article and advice.

By: Sydney @ Social Dynamics

Sydney @ Social Dynamics — Mon, 08 Aug 2011 00:11:21 +0000

It is essential in any dealings to be transparent and clear, especially since we have no excuse now for lagging information. It’s better to be straighforward about your goals and motivations, so that your team can understand your point clearly, and in the end your vision can be a reality.

By: Therese Pope

Therese Pope — Tue, 02 Aug 2011 22:47:22 +0000

This may be a little off-topic from your post, but I think that’s why it’s really important that companies have social media policies in place and that everyone in the company knows what roles they play. I understand the point you’re trying to make, but I don’t necessarily agree that it’s a good idea to have a “too many cooks in the kitchen” approach when it comes to corporate social media (especially with larger companies). I think you can get away with it for smaller companies, but it only takes one pissed off, disgruntled employee to say something negative about the company which could jeopardize the company’s reputation. This goes back to my original point – why it’s important to let employees know about the company social media policies as soon as they are hired. Most companies have now created SM polices, and these days companies can’t afford not to have a policy in place.

By: Adam Singer

Adam Singer — Tue, 02 Aug 2011 15:41:08 +0000

Your comment is spot on Andrew. My sentiment exactly.

By: andrew

andrew — Tue, 02 Aug 2011 14:37:59 +0000

This is a common situation that never gets talked about – thanks for covering it. It can be an awkward conversation but an important one. Let’s be honest: people don’t stay at companies forever. They move up, they move on, they move out.

And no potential customer is going to hold it against you that someone who once, say, blogged for your agency blog, is no longer blogging for it. They realize that people do move on.

You can either embrace this (and maybe alter their author bio to be in the past-tense) or you can run from it (and confuse the interwebz).

How you choose to proceed says a lot about your confidence as an organization, your understanding of people, and really, your ethics.

Great post, Adam.