Stop The Social Media Icon Insanity
There continues to exist a widespread, bizarre phenomenon of companies printing social media icons and sticking them on printed materials without any context or URLs.
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August 30, 2011
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Evolve Beyond Curation: Add Context, Lead Your Category
Many brands (and people) have fallen into a routine of aggregating / curating their category as the extent of their social participation. They use tools and or team members to scan the day’s news and re-share it as micro content usually comprised of a link and a headline.
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Is This Really So Difficult To Grasp?
For years, we’ve shared reasons you should blog and that you’d basically have to be crazy to yield your presence to the stream. The path we advocate is simple: focus opt in at the source and approach the web as if you are a media company.
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How Startups Can Use Market Research To Avoid Fatal Mistakes
Branding, marketing, advertising, and PR industries often practice an empirical approach in their search for the best decision: “let’s do our best, then launch the new logo/banner/press release and we’ll learn from our mistakes if we encounter them.”
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How We Redesigned The Future Buzz
The Future Buzz is now sporting an all-new look. My name is Michael Martin, and I’ve been working with Adam on this for the past few months. I’d love to share some insight into the thoughts behind the redesign, and get your feedback on it all too! Just to sidestep first and give you a [...]
