Comments on: If You’re Not Making Enemies, You’re Doing It Wrong

By: Benjamin Hubbert

Benjamin Hubbert — Wed, 12 Oct 2011 18:33:15 +0000

Enemy is a very strong word and I feel that it is used loosely in this post. There are a lot of SEO companies looking for enemies with their competitors or clients competitors and has the potential to backfire on them. I am a big believer in the quote “the ultimate revenge is massive success”, Frank Sinatra. Some people are out there just looking for things they don’t understand and cast stones. It is really sad, but it is the world we live in.

By: Morgan

Morgan — Thu, 11 Aug 2011 20:38:28 +0000

No matter how friendly we are with each other in this industry, we still need to stand up and give our opinions about what practices that we think are right and wrong. Great post!

By: NYC Birthday

NYC Birthday — Tue, 26 Jul 2011 21:02:39 +0000

This is a great article, and I think it is very true. In the world of business, your competitors in many ways should be just that – your enemy. In the land of social media, branding, and marketing, you stand upon a battlefield, and you really have to approach it that way sometimes. If you aren’t keeping your eyes on your opponent, and trying to figure out their next move, you have already lost.

By: Adam Singer

Adam Singer — Tue, 26 Jul 2011 14:37:16 +0000

That’s beyond “making enemies” — and into truly unethical behavior. I think that’s a line beyond enemies. You can have positive intentions for the world and still make enemies.

By: Alex Aguilar

Alex Aguilar — Tue, 26 Jul 2011 10:14:16 +0000

The take-no-prisoners/make enemies attitude works amazingly well for many growing media companies – but any organization with a deeply ingrained culture of utter ruthlessness and cut-throat approach to building market share will eventually face serious problems in the long run. Need I remind anyone of the recent events at News International?