Comments on: Is Your Brand Prepared To Answer Anything? http://thefuturebuzz.com/2011/05/18/answer-anything/?utm_source=rss&utm_medium=rss&utm_campaign=answer-anything Adam Singer on digital marketing and online PR Thu, 23 May 2013 16:38:52 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Caseyhttp://thefuturebuzz.com/2011/05/18/answer-anything/#comment-32994 Casey Thu, 19 May 2011 13:42:19 +0000 http://thefuturebuzz.com/?p=10468#comment-32994 Hey Adam,
I really liked your article! As a redditor myself, I have always wondered about the lack of company presence on the site. As you said yourself, big companies probably do monitor the site, but joining in the conversation is a whole other deal.

I have 2 thoughts on this. First, I feel like sites like Reddit might be difficult to interact with customers on just for the reason that everything is anonymous – unlike Twitter there aren’t really verified accounts so it might be hard to speak to customers from and official company POV. Second, I think some companies might find it difficult to know when to step in, and how much to say. The IAMA section would be great for a company official to create a topic, but commenting on a previous IAMA, like the McDonalds one from an “official” McDonalds account might not be received well by redditors. I get the feeling they would feel like their personal space has kind of been invaded by big companies. Who knows though? It would be interesting to see and reddit threads where a big company did step in, and actually added useful info to the conversation!

Casey

]]> By: Reneehttp://thefuturebuzz.com/2011/05/18/answer-anything/#comment-32977 Renee Wed, 18 May 2011 15:17:34 +0000 http://thefuturebuzz.com/?p=10468#comment-32977 You make a very good point Adam that these actions basically send the message that we consumers shouldn’t be interested in joining companies discussions if they don’t want to be a part of ours. One example of a company that has joined the discussion is Microsoft’s Xbox on Twitter. Two people I follow started having a discussion about Xbox, and very soon after Xbox joined in the discussion with some helpful points. While these points may not have resolved everything, they did show that the company was paying attention and wanted to help. I’m not sure what presence Xbox has on other sites, but at least they have a start. More companies need to start doing this if they want their social media presence to be effective.

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