Today I was thinking about how most people treat marketing and PR. And my reaction is most treat it as this immutable thing that is more static and final than it should be. What I mean by this is they think it is imperative to construct a perfect, finished product and then, eventually, ship it. As if it has to be flawless first.
Today’s post is going to be pretty geeky. Consider yourself warned. Anyway, growing up I was really into RTS (real-time strategy) games. Titles like Warcraft 1 and 2, Age of Empires, Starcraft, I couldn’t get enough of them.
Around 6 months ago I moved from Minneapolis to San Francisco to work at LEWIS PR. During the process, despite warnings from others (similar to those I received when I got rid of TV) I decided to try going car-free.
How many new blog posts or web pages does your company publish every week? 5? 3? 1? Inconsistent? Do you really expect to scale web traffic, conversions and community if you don’t consistently show up? If you do, you’re dreaming.
Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.
Of the macro social news sites, Reddit has easily become my favorite over the past 4 years or so. The community, unlike Digg, gets close to a true model of diversity, aggregation and incentives: the three elements that come together to create social scientist Scott Page’s diversity prediction theorem.
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Tonight we'll be participating in #seochat ...join @adamsinger and @ashbuckles ...starts at 6pm Mountain Time (so, in 1 hour and ~15min). 27 Jan 2012 at 12:44 AM
Broaden Your Digital Marketing Skills, Leave Specialization To Insects http://t.co/Ev1YZQMJ 25 Jan 2012 at 4:24 PM
How Social Technologies Can Smooth The Road To IPO http://t.co/Ps3LgNvt 24 Jan 2012 at 4:01 PM
Priorities: Curing Social Media Overload http://t.co/owRyDghX 20 Jan 2012 at 5:28 PM
Samantha: To extend it even further, the best marketers...
Spatch Merlin - More Web Site Traffic Guide: My opinion is in line with Samantha and...
Brad Smith: Couldn't agree more! It may fly in the...
andrew: Got it. The people who will be left...
The Future Buzz is a digital marketing and social media blog run by communications professional Adam Singer and updated by the entire site’s community of contributors.
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May 30, 2011
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