Comments on: The Publisher Mindset

By: Tony Faustino

Tony Faustino — Fri, 29 Apr 2011 01:55:41 +0000

Adding in the fair and balanced view shows how we can also leverage journalism principles plus a publisher’s mindset — a key teaching from Six Pixels of Separation.

Consistently creating content with those attributes is what makes it so challenging (especially blogging). But, that’s why I love blogging. And, it’s the most intellectually fulfilling exercise I’ve ever taken on.

By: Mitch Joel - Twist Image

Mitch Joel - Twist Image — Thu, 28 Apr 2011 15:16:45 +0000

It’s also a huge challenge because writing content like a publisher (trying to fair and balanced) is not something that comes intuitive to brand. A brand’s ultimate result is to say “buy me!” A publisher’s mindset is all about “inspire me!”.

By: John Souza

John Souza — Wed, 27 Apr 2011 17:25:58 +0000

I like what you said ” Embracing the publisher mindset is a clear opportunity for your company to set itself out from the pack from a communications standpoint.” Standing out from the pack must be in the back of our minds for ANY marketing strategy – this is great advice. Thanks for the article. I look forward to networking with you in the future.

J. Souza
SocialMediaMagic.Com

By: Geoff Livingston

Geoff Livingston — Wed, 27 Apr 2011 11:58:28 +0000

I do like to think of this as an embedded journalist and even go so far as to use editorial missions with clients. The reality — as you so well point out — is that the content has to be written for the stakeholder, but it has to be done so regularly over time. Goals can’t be achieved with a single piece of brilliance, rather with a long-term commitment to creating valuable, interesting content day-in, day-out. Thanks for a good post!

By: Kathryn Kilner

Kathryn Kilner — Tue, 26 Apr 2011 18:23:41 +0000

When you adopt a publisher mindset, consistent participation on social media becomes easier. One piece of content can be transformed into multiple assets: post the title of your article and a link on LinkedIn, put a link to a video in your status on Facebook, summarize your article on your blog, tweet the slide titles of your presentation, extend the conversation of your online events. Social media is still about making connections with people, but content can facilitate the process and help you maintain consistency.