It’s OK To Care About What You Do

Ian Lurie has been one of my favorite bloggers lately, and not just because we’re both (occasionally) snarky. He consistently has something to say and is one of the rare people in our industry who isn’t afraid to break rules and write with personality.

Anyway somehow I missed this post from Ian, but it bears repeating and is advice that transcends the marketing world. That…it’s OK to give a crap:

I, for one, am sick of people telling me I should delegate everything, find someone offshore to do SEO for me for $10 a day, take my own work ‘less seriously’, blah blah blah blah. Screw that.

…What I’m talking about here is the fact that it’s OK to give a crap about the work you do, even if most others around you do not. This just means you’re one of the people who makes things go. You build the stuff that works, from cars to web sites to novels. More people like you around, and maybe Toyota doesn’t end up like, er, Toyota. Maybe Gourmet Magazine survives.

It’s OK if you acknowledge the fact that you are doing this for your own satisfaction. This isn’t a sacrifice on your part. It’s part of what keeps you happy. It’s part of what keeps me from teaching my kids new obscenities when I’m hold with the 4th utterly incompetent phone service person.

So please, continue to give a crap. You crazy people keep a lot of things going when they otherwise wouldn’t.

Ian is so spot on here it hurts. People have told me to take what I do less seriously all my life – long before I entered the business world. I used to hear that from others about all the time I spent producing music, time spent writing, or time spent on digital projects and long ago I learned to ignore them.

To this day I’ve never let someone else’s comments phase me. Why? Because I care about what I do and spend time on my passions for intrinsic reasons – my drive for that has always been stronger than externalities.

If you care about what you do, and I think most of you reading this do, refuse to let others drag you away from that. You understand something they don’t: the difference between living life and not.