Comments on: NYT Article On Social Media Offers Platitudes, Generic Advice And False Expectations

By: Robert Ortiz

Robert Ortiz — Fri, 18 Feb 2011 13:57:30 +0000

Adam,

despite my criticism on that one post, which you took like a champ—I happen to think your words are gold.

T.S. Eliot says a true artist never borrows, he steals.

So I say, to Mr. Eliot and to Mr. Singer

Oh look look look, child look,
I doubt you believe
But you are a book
And I am a Thief.

Right on! Write on!

By: Frank Strong

Frank Strong — Tue, 15 Feb 2011 16:30:33 +0000

Great quote, “The secret of the web is simple: patience.” We of course could substitute the word “Web” for “PR” or “SEO” or “social media.” It’s always been a slow build, but the pressure of short term leads and sales clouds the long term vision. Nice post, Adam.

By: Adam Singer

Adam Singer — Tue, 15 Feb 2011 05:11:41 +0000

Yeah seen this happen. Just work to build their trust and make it clear you’re their advocate, not their enemy. We can chat about this over coffee sometime now that I’m in the Bay Area.

By: Shari Weiss

Shari Weiss — Mon, 14 Feb 2011 23:37:47 +0000

Just curious, Adam . . . I went to a meeting with some marketing colleagues who are in my networking group. The writer and branding person are spearheading an effort to pitch a big new retailer coming to town. They think they can make the initial pitch WITHOUT bringing in the “social media person” [i.e., me]. What struck me is how “defensive” old style marketers are, holding on for dear life to the past when press releases and TV commercials were the way to announce a new arrival on the scene.

You talk about Social Media results taking awhile. Sadly, acceptance of the New Normal, i.e. the new marketing will take a great while as well.

By: Adam Singer

Adam Singer — Mon, 14 Feb 2011 22:58:15 +0000

Indeed Catherine. While many refuse to ever take chances for fear of losing their job – it’s actually the opposite. The more of a risk taker you are, the more security you actually have. This is because risk takers are rare and valuable since our education process relentlessly strips this out of people.