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Still Waiting To Commit To A Strategy? You’re Going To Lose.

Mitch Joel has a fantastic post communications professionals should read asking 6 key questions you must address to win 2011. Question 1 is really the most important and defines the difference between companies that will actually see a results vs. those still stuck on the wrong side of the digital divide:

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January 5, 2011 Author Adam Singer In Digital Marketing and PR
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Don’t Abuse Social Platform Pings

Most social sites have elements such as direct messages features, app requests, event invites, etc. that allow users to ping others directly. This is not something unique or special to Facebook and Twitter, rather platform pings have been an integral feature of social sites since boards and forums reigned supreme. And since then, they’ve been abused.

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January 4, 2011 Author Adam Singer In The Social Web
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Build Your Community Before You Need Them

Today’s post is a simple concept, but one I still think people miss. You need to build your community before you need them. When your company has news, a product launch, an event or something they want to spread via users socially – it’s way too late. Unless you already have a community built. While interesting news can definitely help a brand grow it is no longer your bread and butter.

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January 3, 2011 Author Adam Singer In Digital Marketing and PR
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